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Google Testing New Colored Lines Between Search Results on Mobile

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Google is testing new colored lines separating mobile search results on mobile.

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Here is how it looks on Chrome with colored lines, and how it looks without.

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The results seem to be exclusive to those using Chrome for mobile devices.  The colors are all in the Google logo colors.  After the Google knowledge graph and in the news results which use colors as well, each regular organic result has a colored line underneath starting with the blue G color and then working its way through the Google logo in order.

Google AdWords ads and Google Shopping Ads also receive the colored line treatment, and it really does make them stand out.

coloredmobile2 coloredmobile1This new line style does make each individual search result stand out dramatically.  However, it also results in fewer search results being shown on the screen which could have a negative impact on those lower down on the first page of search results, and it might not end up being the best user experience, particularly if the top results aren’t that good.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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