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Google Testing New Local Pack With Logos

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Google is testing a brand-new layout for local listings in their regular Google search results, this time with the company’s logo displaying on the left-hand side where you would normally see a map icon with location details.

newlocallogos

It also appears for businesses that do not have a logo to display, it will show a thumbnail of the location on a map, along with a red Google maps pin.

This test was seen on desktop Chrome.

This style of local pack also brings it much closer to a search results style that Google was testing on mobile last year.

Google does not seem to be pulling the logos from images in the Google My Business listings. Instead they simply pulling the logo straight from the website, and they do seem to be making an attempt to somewhat thumbnail it to show the entire logo.

When expanded, it shows additional listings, with one default Google Maps thumbnail while the remaining listings are all “action shots” similar to what we have seen on hotel and restuarant local packs in the search results.

google local 2This local listing is definitely more eye-catching than your standard pack listings. It shows up as a three pack, but it is also expandable to show more listings.

We have seen Google play around with thumbnail images showing in local parks, but it is primarily only been in the hotel and restaurant spaces, where it will show an image of the hotel or one of the restaurant dishes.

Hat tip to Justin Aldridge  who spotted it and send me multiple screenshots. He also posted the original image to Twitter.

 

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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