Google is testing a brand-new layout for local listings in their regular Google search results, this time with the company’s logo displaying on the left-hand side where you would normally see a map icon with location details.
It also appears for businesses that do not have a logo to display, it will show a thumbnail of the location on a map, along with a red Google maps pin.
This test was seen on desktop Chrome.
This style of local pack also brings it much closer to a search results style that Google was testing on mobile last year.
Google does not seem to be pulling the logos from images in the Google My Business listings. Instead they simply pulling the logo straight from the website, and they do seem to be making an attempt to somewhat thumbnail it to show the entire logo.
When expanded, it shows additional listings, with one default Google Maps thumbnail while the remaining listings are all “action shots” similar to what we have seen on hotel and restuarant local packs in the search results.
We have seen Google play around with thumbnail images showing in local parks, but it is primarily only been in the hotel and restaurant spaces, where it will show an image of the hotel or one of the restaurant dishes.
Latest posts by Jennifer Slegg (see all)
- New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
- Google Updates Experiment Statistics for Quality Raters - October 6, 2020
- Analyzing “How Google Search Works” Changes from Google - July 8, 2020
- Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations - December 6, 2019
- Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites - September 13, 2019