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Google Testing “People Also Ask” Box in Search Results

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google people also askGoogle is testing a new search feature for desktop users, displaying “People also ask” with additional search results displayed.

The box appears after the top one or two organic search results.   Google then displays a box underneath showing “People also ask” with a set of additional search queries in the form of a question, that people also ask for the search query.

However, some of the links to “people also ask” are a bit “unintentionally hilarious”, as Dan Barker notes.

peoplealsoask1Here is another version.

peoplealsoask2

When you click on one of the results in the “people also ask” box, this displays:

peoplealsoask3

 

I think this could be a pretty useful feature if the “people also ask” is tightened up a bit to be more useful.  They are not picking up the data from Google’s autocomplete feature, as those results were much more on target with the two search queries.

It seems to be a very small group of people Google is running with this test.  However, if Google discovers people are actually using them, we might see them pop up more in the future.

Added: This is now showing up for some very competitive and commercial terms ie. “payday loans.”

H/T to Dan Barker who spotted the test.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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