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You are here: Home / Google / Google Testing Product Listing Ads at Bottom of Search Results

Google Testing Product Listing Ads at Bottom of Search Results

April 15, 2016 at 4:40 am PST By Jennifer Slegg

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adwords bottom plaWe are used to seeing Google’s Product Listing Ads at the top of the search results.  But now it seems Google is testing them in a brand new position – at the bottom of the page, after the last organic results but before the bottom set of AdWords ads.

Here is a screenshot of a popular ecommerce query that showed no shopping ads at the top, but instead at the bottom:

google bottom pla ads

This was the only Product Listing Ad carousel on the page, so Google isn’t duplicating it.  It was just the usual PLA ad on mobile, but above the bottom AdWords ads instead.

Putting it at the bottom is interesting, especially since the CTR tends to be lower.  But perhaps the reular test AdWords ads were outperforming the PLAs, so Google decided to keep them on the page, but drop them to the bottom above the AdWords.

Google has been actively testing Product Listing Ads, as well as regular AdWords ads, on both mobile and desktop.  So it isn’t surprising to see them testing this particular placement in the search results, especially for mobile.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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Latest posts by Jennifer Slegg (see all)

  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
  • Google Updates Experiment Statistics for Quality Raters - October 6, 2020
  • Analyzing “How Google Search Works” Changes from Google - July 8, 2020
  • Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations - December 6, 2019
  • Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites - September 13, 2019

Filed Under: Google, Mobile, Pay Per Click

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  1. Get the Skinny on Google Shopping News for April 2016 | Clix Marketing PPC Blog says:
    April 20, 2016 at 5:55 am

    […] The SEM Post shared a screenshot of a Product Listing Ad carousel after the organic results, but before the text ads on the bottom of the page. The full impact of these ads being shown at the bottom of the page aren’t known yet, but may be something to keep an eye on in future months as we build toward the annual holiday season. […]

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