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Google Testing Red Review Stars in Search Results

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google red stars reviewsGoogle is testing new red colored review stars in their search results, a change from the usual yellow-orange stars we normally see.  It is a dark red shade they are testing this time.

Dan Barker posted this screenshot to Twitter.

google rating red stars

It doesn’t show if this test is restricted to just Google AdWords ratings or all AdWords and organic results, however during testing in the past, Google has changed tested the same color for both AdWords and organic.  Google has periodically used and tested various colors of stars, including different shades of yellow/orange as well as green.

Bing has also done extensive testing of star colors in their own search results too.

It is very likely this is just a small percentage based test to see how different colored stars are performing right now.  I was not able to reproduce them.

Added: They are appearing in the organic search results too.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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