• About Us
  • Contributors
  • Guides
  • Speaking Engagements
  • Write for The SEM Post
  • Submit a tip or contact us!
  • Newsletters

The SEM Post

Latest News About SEO, SEM, PPC & Search Engines

  • Google
  • SEO
  • Mobile
  • Local
  • Bing
  • Pay Per Click
  • Facebook
  • Twitter
  • State of the Industry
You are here: Home / Google / Google’s Mobile Friendly Ranking Signal Will Not Affect Local Pack Listings

Google’s Mobile Friendly Ranking Signal Will Not Affect Local Pack Listings

April 10, 2015 at 3:57 am PST By Jennifer Slegg

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Email
  • WhatsApp
  • Evernote
  • SMS

localpackmobilesignalGary Illyes, a Google Webmaster Trends Analyst, was speaking at Brighton SEO today, discussing the upcoming mobile friendly ranking signal that will be starting on April 21st.  And he had some interesting things to say about local businesses at their pack listings.

According to Illyes, if a local business is appearing in the Google Pack results, but does not have a mobile friendly site, their listing in the Pack results will NOT be impacted.  Those Google My Business listings will remain.

It does make sense in one way, as often times when people are viewing listings in a pack, they aren’t necessarily looking for a website, but they might be looking for the address or phone number.  And especially when location targeting is used, it doesn’t make sense for Google to omit a perfectly targeted result – especially if it is located just down the street from the searcher on a mobile device.

Also, many local businesses don’t necessarily put the same emphasis on mobile friendliness, especially if they offer a bare bones site that is more a vehicle for offering store hours and location information, rather than a site featuring product listings and details.

So if you have a local business, if you are appearing in the pack results, you don’t need to worry about losing your pack listings.  That said, it is still a good idea to work on making those sites mobile friendly, especially if changes in rankings result in the business no longer appearing in those pack results, or if the pack results for some of the search queries no longer display.

Update: There is also more information on this new mobile ranking algo, and how it only applies to the “ten blue links”, according to Gary Illyes.  That said, the individual product teams – including the one for the local results – can apply their own mobile algo or signal to their results.  But this particular mobile friendly ranking signal coming into play on April 21st is strictly for the organic “ten blue link” search results and not the pack listings or any other components on the page such as In-Depth articles and In the News features.

H/T to Greg Gifford.

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Email
  • WhatsApp
  • Evernote
  • SMS
The following two tabs change content below.
  • Bio
  • Latest Posts
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Latest posts by Jennifer Slegg (see all)

  • 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
  • Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
  • Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
  • Google Updates Experiment Statistics for Quality Raters - October 6, 2020

Filed Under: Google, Local, Mobile, SEO Tagged With: Brighton SEO, BrightonSEO

Sign up for our newsletter


Comments

  1. Linda Buquet says

    April 10, 2015 at 10:22 am

    This is great to hear!. Thanks Jen! I shared at the Local Search Forum so everyone knows.

  2. Andy Kuiper says

    April 13, 2015 at 12:38 pm

    Good news – Local is difficult enough without more algo mods… 😉

Trackbacks

  1. Google's Mobile Friendly Algo Will Only Affect the "Ten Blue Links" & Not In the News, In-Depth Etc. - The SEM Post says:
    April 10, 2015 at 8:38 am

    […] BrightonSEO today, Gary Illyes revealed that local pack results are not affected by the new mobile friendly ranking algorithm that is due to arrive on April 21st, which makes perfect […]

  2. SearchCap: Advanced SEO Guide To Mobilegeddon, Measuring Local SEO Success & More says:
    April 10, 2015 at 1:16 pm

    […] Google’s Mobile Friendly Ranking Signal Will Not Affect Local Pack Listings, http://www.thesempost.com […]

  3. What Will Be Affected By Google’s Mobile Friendly Algorithm says:
    April 13, 2015 at 4:18 pm

    […] SEM Post reports that Illyes stated websites ranking in Google’s local pack will not be impacted by the mobile […]

  4. Tomorrow Is Mobilegeddon - Are You Ready For The Google Mobile Friendly Update? says:
    April 20, 2015 at 6:52 am

    […] be impacted by this algorithm? A: No, only the core web search results will be impacted, not the local pack, not Google News or other vertical searches, until those departments decide to make a […]

Founder & Editor

Jennifer Slegg (2052)

Sign up for our daily news recap & weekly newsletter.


Follow us online

  • Facebook
  • Google+
  • Linkedin
  • Pinterest
  • Twitter

Latest News

2022 Update for Google Quality Rater Guidelines – Big YMYL Updates

We finally have the first Google Quality Rater Guidelines update of 2022, and like usual, it is … [Read More...]

Recent Posts

  • 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates
  • Google Quality Rater Guidelines: The Low Quality 2021 Update
  • Rethinking Affiliate Sites With Google’s Product Review Update
  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met
  • Google Updates Experiment Statistics for Quality Raters
  • Analyzing “How Google Search Works” Changes from Google
  • Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations
  • Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites
  • Google Makes Major Changes to NoFollow, Adds Sponsored & UGC Tags
  • Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials

Categories

  • Affiliate Marketing
  • Amazon
  • Apple
  • Bing
  • Branding
  • Browsers
  • Chrome
  • Content Marketing
  • Design
  • Domains
  • DuckDuckGo
  • Email
  • Facebook
  • Firefox
  • Foursquare
  • Google
    • Analytics
    • Google RankBrain
    • Quality Rater's Guidelines
  • History of Search
  • Industry Spotlight
  • Instagram
  • Internet Explorer
  • Links
  • Local
  • Mobile
  • Native Advertising
  • Other Search Engines
  • Pay Per Click
  • Pinterest
  • Publishers
  • Security
  • SEO
  • Snapchat
  • Social Media
  • State of the Industry
  • The SEM Post
  • Tools
  • Twitter
  • Uncategorized
  • User Experience
  • Video Marketing
  • Week in Review
  • Whitepapers
  • Wordpress
  • Yahoo
  • Yelp
  • YouTube
March 2023
MTWTFSS
« Aug  
 12345
6789101112
13141516171819
20212223242526
2728293031 

Meta

  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org

Copyright © 2023 · News Pro Theme On Genesis Framework · WordPress · Log in