• About Us
  • Contributors
  • Guides
  • Speaking Engagements
  • Write for The SEM Post
  • Submit a tip or contact us!
  • Newsletters

The SEM Post

Latest News About SEO, SEM, PPC & Search Engines

  • Google
  • SEO
  • Mobile
  • Local
  • Bing
  • Pay Per Click
  • Facebook
  • Twitter
  • State of the Industry
You are here: Home / Mobile / Mobile Advertising in China, Hong Kong, Taiwan and Japan

Mobile Advertising in China, Hong Kong, Taiwan and Japan

May 6, 2015 at 4:45 am PST By Motoko Hunt

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Email
  • WhatsApp
  • Evernote
  • SMS

motoko hunt mobile ads

Marketing is a different animal in Asia, and you cannot assume the trend you see in US is also the norm in Asia. Mobile web and Mobile commerce have been widely adopted in Asian market a long before they became popular in US. According to the Taiwan mobile advertising market report published by Vpon Japan, there are some unique differences among Asian markets, too. Here are some of the data from China, Hong Kong, Taiwan, and Japan.

Mobile devices

 

Mobile devices are very popular in Asia, but each market seems to have different preferences in screen size. This graph shows that Phablet is very popular in Hong Kong, and Tablet is popular in Taiwan.

Next graph shows the market share of iOS vs Android.

mobile device market share

 

 

iOS is more popular in Japan than other 3 markets. The market share in China, Hong Kong, and Taiwan are very similar.

Each market also has different preferences with the mobile advertising models.

Ad models

 

Ad network has majority of market share in Taiwan and Japan. DSP is more popular in Taiwan than other markets. The market share of individual app takes up 75% of Hong Kong mobile advertising market, and 45% of mobile advertising market share in China.

Mobile Ad Type

This graph shows that the banner ad is the main stream advertising type for mobile in all 4 markets. All types of advertising are used in Taiwan, but the mobile ads in China are pretty much limited to banner ads.

These data may seem simple, but it helps you to determine the best way to target the mobile users in these markets.

(Data source: 2014 Taiwan Mobile Advertising Market Report, Vpon Japan)

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Email
  • WhatsApp
  • Evernote
  • SMS
The following two tabs change content below.
  • Bio
  • Latest Posts
My Twitter profileMy Google+ profileMy LinkedIn profile

Motoko Hunt

President, Search Marketing Consultant at AJPR
Since Motoko established AJPR in 1998, she has been providing the online marketing services targeting Japan and Asia to companies from around the world, helping them to enter Asian market using the Internet. Her search marketing consulting services with her extensive knowledge of Asia and Japanese market have been highly valued and made big impact on some of the world’s popular multi-national brands’ search marketing campaigns. A number of her articles have been published on industry websites and printed media, and she is a frequent speaker at search marketing conferences globally, and gives seminars and trainings about search marketing targeting Japan and Asia, In-house SEO, and Enterprise SEO. She has been serving as a chairman of SEMPO APAC Committee. She also served as a member of the SEMPO Board of Directors during 2010-2012.
My Twitter profileMy Google+ profileMy LinkedIn profile

Latest posts by Motoko Hunt (see all)

  • Where is Social Content Going – The Web Summit 2015 Recap - November 23, 2015
  • 3 Ways of Finding the Right SEO Advice for Your Business - September 16, 2015
  • 3 Reasons Your SEO Integrations Fail - July 17, 2015
  • Mobile Advertising in China, Hong Kong, Taiwan and Japan - May 6, 2015
  • Haosou, The Other Chinese Search Engine - February 11, 2015

Filed Under: Mobile, Other Search Engines, Pay Per Click

Sign up for our newsletter


Founder & Editor

Jennifer Slegg (2052)

Sign up for our daily news recap & weekly newsletter.


Follow us online

  • Facebook
  • Google+
  • Linkedin
  • Pinterest
  • Twitter

Latest News

2022 Update for Google Quality Rater Guidelines – Big YMYL Updates

We finally have the first Google Quality Rater Guidelines update of 2022, and like usual, it is … [Read More...]

Recent Posts

  • 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates
  • Google Quality Rater Guidelines: The Low Quality 2021 Update
  • Rethinking Affiliate Sites With Google’s Product Review Update
  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met
  • Google Updates Experiment Statistics for Quality Raters
  • Analyzing “How Google Search Works” Changes from Google
  • Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations
  • Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites
  • Google Makes Major Changes to NoFollow, Adds Sponsored & UGC Tags
  • Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials

Categories

  • Affiliate Marketing
  • Amazon
  • Apple
  • Bing
  • Branding
  • Browsers
  • Chrome
  • Content Marketing
  • Design
  • Domains
  • DuckDuckGo
  • Email
  • Facebook
  • Firefox
  • Foursquare
  • Google
    • Analytics
    • Google RankBrain
    • Quality Rater's Guidelines
  • History of Search
  • Industry Spotlight
  • Instagram
  • Internet Explorer
  • Links
  • Local
  • Mobile
  • Native Advertising
  • Other Search Engines
  • Pay Per Click
  • Pinterest
  • Publishers
  • Security
  • SEO
  • Snapchat
  • Social Media
  • State of the Industry
  • The SEM Post
  • Tools
  • Twitter
  • Uncategorized
  • User Experience
  • Video Marketing
  • Week in Review
  • Whitepapers
  • Wordpress
  • Yahoo
  • Yelp
  • YouTube
May 2025
MTWTFSS
« Aug  
 1234
567891011
12131415161718
19202122232425
262728293031 

Meta

  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org

Copyright © 2025 · News Pro Theme On Genesis Framework · WordPress · Log in