New Features & Enhancements in Bing Ads Editor 10.5

Bing Ads has an upcoming release of the Bing Ads Editor v10.5.   They have added many new features to the Editor to help advertisers, and bring some more functionality from the browser Bing Ads to the Editor.  Bing Ads recently had an extensive UI redesign with additional tools and features added, so this update seems to be an extension of that redesign in many ways.

Shared Negative Keywords

The new negative keyword library allows you to create up to 20 negative keyword lists you can populate with up to 5000 keywords each to easily see which campaigns are using them and track negative keywords within a list.

Ad Scheduling in 15-minute Intervals

This will allow you to micromanage your ad scheduling within the Bing Ads Editor in 15 minute intervals with changes to the current “day of week” and “time of day” settings.

Zip Code Targeting

In locations within Bing Ads Editor, advertisers can now select zip codes for targeting.  The limit has also been raised to 10,000 for each campaign or ad group.

More Export Options

They have added more granular control for exporting specific campaigns and ad groups.

Enhanced Import Summary View

This allows advertisers to easily see the results of their imports into the Bing Ads Editor.  Imports are also tagged with new, updated, deleted or skipped to see details of the import.

Advanced Sync Setting Window,

This has extensive filtering options for syncing which allows advertisers to input data from a variety of sources including Word, email and Excel.

Bing also has additional help for advertisers who want to learn more about these additions and how to use them fully.

There is no timeline for when the new Bing Ads Editor will be released, just that it is known to be upcoming.

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Jennifer Slegg

Founder & Editor at The SEM Post

Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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