• About Us
  • Contributors
  • Guides
  • Speaking Engagements
  • Write for The SEM Post
  • Submit a tip or contact us!
  • Newsletters

The SEM Post

Latest News About SEO, SEM, PPC & Search Engines

  • Google
  • SEO
  • Mobile
  • Local
  • Bing
  • Pay Per Click
  • Facebook
  • Twitter
  • State of the Industry
You are here: Home / Google / Penguin 3.0 Affects Less than 1% of Queries, Will Rollout for Weeks

Penguin 3.0 Affects Less than 1% of Queries, Will Rollout for Weeks

October 21, 2014 at 2:50 am PST By Jennifer Slegg

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Email
  • WhatsApp
  • Evernote
  • SMS

penguinrolloutGoogle has publicly posted the first comments about the Penguin update.  Pierre Far shared the following on Google+:

On Friday last week, we started rolling out a Penguin refresh affecting fewer than 1% of queries in US English search results. This refresh helps sites that have already cleaned up the webspam signals discovered in the previous Penguin iteration, and demotes sites with newly-discovered spam.

It’s a slow worldwide rollout, so you may notice it settling down over the next few weeks.

We noticed that it seemed to be rolling out slowly, and hit internationally first before it went to the US on Sunday morning.

Only less than 1% of US search query results were affected, which is much smaller than I would have anticipated after such a long wait for the update.  By comparison, Penguin 2.0 impacted 2.3% but the Penguin 2.1 refresh only impacted 1%.  The original Penguin impacted 3.1%

The slow rollout could last for a few weeks, despite John Mueller earlier saying that it had completed in a Google Webmaster Office Hours.  He later said that it looked like it was still ongoing.

Penguin 3.0 affects less than 1% of US English search results and will roll out for weeks… by…

Click To Tweet

One thing worth noting is the confusion between whether it is an update (Penguin 3.0) or a refresh (which would be Penguin 2.2).  In the headline of Far’s post, it is called a Penguin update, but in the body, he calls it merely a “refresh” and not an “update”.  It does have all the signs and impact of a regular update – especially as Far states it helps sites that have cleaned up from previous Penguins and impacts sites that have now been caught.

For full details on what was impacted, read our full coverage: Penguin 3.0 Finally Updates – Google Hits Homepages, Affiliates & 301 Redirect Spam

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Email
  • WhatsApp
  • Evernote
  • SMS
The following two tabs change content below.
  • Bio
  • Latest Posts
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Latest posts by Jennifer Slegg (see all)

  • 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
  • Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
  • Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
  • Google Updates Experiment Statistics for Quality Raters - October 6, 2020

Filed Under: Google, SEO Tagged With: Penguin

Sign up for our newsletter


Comments

  1. Antonio del Drago says

    October 21, 2014 at 8:07 am

    If a site in the U.S. hasn’t recovered yet, is there still hope for it to recover in this “refresh”?

    If a US site underwent a thorough link cleanup over the past year, and is showing now signs of recovery as of this moment, is there still a chance that it will recover as the algorithm continues to roll out? Or is it too late now?

    • Antonio del Drago says

      October 21, 2014 at 8:08 am

      There was a typo in my comment… it should read “no signs of recovery as of this moment”

Trackbacks

  1. Penguin 3.0 Finally Updates - Google Hits Homepages, Affiliates & 301 Redirect Spam - The SEM Post says:
    October 21, 2014 at 2:52 am

    […] Update: Penguin 3.0 affects less than 1% of queries and will roll out for weeks. […]

  2. Penguin 3.0 is Continuing to Rollout & Still Too Late to Disavow - The SEM Post says:
    November 5, 2014 at 4:10 am

    […] saw many Penguin fluctuations happen over this weekend, and we knew that Penguin would be ongoing over several weeks.  But John Mueller from Google has confirmed that the Penguin update is still ongoing in a […]

Founder & Editor

Jennifer Slegg (2052)

Sign up for our daily news recap & weekly newsletter.


Follow us online

  • Facebook
  • Google+
  • Linkedin
  • Pinterest
  • Twitter

Latest News

2022 Update for Google Quality Rater Guidelines – Big YMYL Updates

We finally have the first Google Quality Rater Guidelines update of 2022, and like usual, it is … [Read More...]

Recent Posts

  • 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates
  • Google Quality Rater Guidelines: The Low Quality 2021 Update
  • Rethinking Affiliate Sites With Google’s Product Review Update
  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met
  • Google Updates Experiment Statistics for Quality Raters
  • Analyzing “How Google Search Works” Changes from Google
  • Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations
  • Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites
  • Google Makes Major Changes to NoFollow, Adds Sponsored & UGC Tags
  • Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials

Categories

  • Affiliate Marketing
  • Amazon
  • Apple
  • Bing
  • Branding
  • Browsers
  • Chrome
  • Content Marketing
  • Design
  • Domains
  • DuckDuckGo
  • Email
  • Facebook
  • Firefox
  • Foursquare
  • Google
    • Analytics
    • Google RankBrain
    • Quality Rater's Guidelines
  • History of Search
  • Industry Spotlight
  • Instagram
  • Internet Explorer
  • Links
  • Local
  • Mobile
  • Native Advertising
  • Other Search Engines
  • Pay Per Click
  • Pinterest
  • Publishers
  • Security
  • SEO
  • Snapchat
  • Social Media
  • State of the Industry
  • The SEM Post
  • Tools
  • Twitter
  • Uncategorized
  • User Experience
  • Video Marketing
  • Week in Review
  • Whitepapers
  • Wordpress
  • Yahoo
  • Yelp
  • YouTube
February 2023
MTWTFSS
« Aug  
 12345
6789101112
13141516171819
20212223242526
2728 

Meta

  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org

Copyright © 2023 · News Pro Theme On Genesis Framework · WordPress · Log in