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Pinterest Adds Promoted Pins to User’s Home Feed

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pinterestlogoPinterest has updated their promoted pins program and are bringing promoted pins directly to users newsfeeds, which is set to increase exposure for advertisers and increase their pins being displayed.

Previously promoted pins are only appearing in search results and in category fields. But now Pinterest is set to ramp up pins views by making them show up the homepage feed that users see when they log in.

promoted pin2

It is unclear exactly what algorithm Pinterest is using in order to show these pins within the user homepage feed. Will it be based on other pins that are showing up? Or will it be somehow keyword-based based on interests?

Pinterest also reminds users that they can go and remove any promoted pins that shows up in their feed that they are not interested in, and they can also let Pinterest know why they are hiding it, similarly to how Facebook users can hide a promoted post from their news feed.

Pinterest also has a form that allows users to submit feedback, anonymously if they wish, about the promoted pins they are seeing in the home feed, category feeds or in Pinterest search results.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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