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PopUp Size Allowed With Google’s Mobile Interstitial Demotion

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When Google launched the mobile interstitial and popup demotion, where pages that utilize either an interstitial or intrusive popup, many speculated about just how big a popup could be, before the demotion was triggered.  Because Google still shows a page as being mobile friendly, even with an interstitial or popup, site owners couldn’t use that as a test to check.

John Mueller commented yesterday that they won’t say how big a popup could get before it would trigger the demotion.  After all, if site owners knew how big it could be, down to the pixel size, then undoubtedly, many mobile pages would have popups that were exactly that size and no smaller, which isn’t exactly great for user experience.

I don’t have any explicit percentage numbers I can share there.

He did reveal that using the app banner size as a popup would be a safe way to go.

I’d recommend looking at things like the normal app banners, I believe Safari has a standard app banner, and something around that size.

So if you want to play it safe while still having some kind of popup or overlay, app banner size or smaller should be the choice.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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