In the brand new version of the Google Quality Rater’s Guidelines, they stress the importance of the rater’s judging the reputation of an author and a website. So it definitely raises the question of how Google might be looking at reputation on a larger scale and how they might be planning to incorporate parts of […]
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Rethinking Affiliate Sites With Google’s Product Review Update
Google released a new product review update two weeks ago, which rewards higher quality product reviews while directly or indirectly negatively impacting low quality product reviews that have become a popular source of content for many websites over the past few years. The rollout affects only English language reviews, and Danny Sullivan from Google has […]
Analyzing “How Google Search Works” Changes from Google
Google has made some new substantial changes to their “How Google Search Works” search documents for website owners. And as always when Google makes changes to important documents with impact on SEO, such as How Search Works and the Quality Rater Guidelines, there are some key insights SEOs can gleam from the new changes Google […]
Google’s New Creator Reputation: Guide For Site Owners & Creators
Google has released a new version of the Google quality rater guidelines, and one of the most significant additions was creator reputation. Instead of just focusing on the reputation of the website itself, Google wants the raters to now look and see what the reputation is of the creator of the content. Does this person […]
New Google Core Search Algo Update: What We Know
Google has confirmed a major algo update in their search results that was released this week. Danny Sullivan from Google confirmed this via twitter after many SEOs noticed major fluctuations in rankings. This week we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains the […]
Keyword Stuffing Will Not Cause Sites to be Removed from Google
Keyword stuffing is an SEO trick that dates back many, many years – predating Google – and it is still periodically seen by sites that are ranking well in the search results. But how bad is it to do it on a site? The question came up on Twitter and John Mueller from Google clarified […]
Google Rankings & Ugly or Difficult to Use Sites
Does Google’s algo devalue sites that are ugly or with poor usability? Are there any direct or indirect links between this and a site’s rankings on Google? We do know that usability and site perception plays a large role in the Google Quality Rater Guidelines. Raters are specifically asked to look at how easy to […]
Google’s Fred Update is Not an Updated Panda Algo
Google’s Fred update, the update encompassing many updates that SEOs have seen in fluctuations in the search results is still a hot topic. Fred, which we know is a quality related update, was discussed by Gary Illyes from Google at last week’s SMX Advanced. Illyes confirmed one thing that some SEOs had pondered about the […]
Google Updates Feedback Form for Featured Snippets & Autocomplete
Google has updated the feedback forms that users use to submit feedback for both featured snippets and autocomplete. When you view a featured snippet you feel is wrong or inappropriate, there is the usual feedback link, but the updated form has many more options to allow searchers to give more detailed feedback. Here is what […]
Google’s Fred Algo is a New Type of Quality Algo
The latest so-called “Fred” update has brought one thing to the forefront – SEOs can’t decide what Fred is and what specific tactic it is targeting. Is it links? Is it ads? Is it ad heaviness? Is it private blog networks, aka PBNs? Many people are identifying symptoms of Fred, but I feel Fred is […]