When you have a 404, regardless of whether it is a default 404 or a custom 404, Google doesn’t crawl the content of the 404 once it sees the response is a server 404. Why is this important? Many have been creating custom 404s for SEO specific reasons. So if we see a 404, then […]
Search Results for: rater guidelines
Don’t Make All Content Q&A For Google’s Featured Snippets
At SEJ Summit Santa Monica earlier this year, Maile Ohye from Google was asked about featured snippets. She mentioned that a good example of content seen in featured snippets at the top of the search results was Q&A type of content where the site is providing information and answers about the topic. This isn’t new […]
Why Blog Comments Are Great for Google SEO… and Users
There has been a significant backlash against comments in the past couple of years, with many sites dispensing with comments completely, and trying to push those conversations to social media instead. But is this a smart move? Google has often referred to user generated content as a valuable quality signal, something that can be irreplaceable […]
Guides
Here you can find a listing of the guides available for search marketing. These guides cover Google Panda, Mobile Friendly Algo, and the Google Quality Rater’s Guidelines. Google’s Panda Algo for Quality Content Learn everything there is to know about Google Panda, complete with brand new quotes direct from Google. View the Google Panda Search […]
Google Launches Real-Time Penguin 4.0: All The Changes & Details
Google has officially launched Penguin 4.0 This new version of Penguin is the long awaited real-time Penguin that eliminates the long wait for site owners to recover if they have been negatively impacted by Penguin. Gary Illyes, part of the Google Search Ranking Team, as well as a Webmaster Trends Analyst at Google, announced the […]
How Retailers Get Featured Snippets for Non-Brand Commercial Keyword Searches
Earlier this year, when I first started noticing commercial sites – such as Amazon and other retailers – showing up with the featured snippet result for commercial intent queries using non-branded keywords, it seemed quite rare. But as the percentage of featured snippets being displayed in the search results increases, so has the number of […]
Gary Illyes’ Recommendations for Getting Featured Snippets
During Gary Illyes’ keynote at State of Search in Dallas, he talked quite a bit about featured snippets and gave some advice for those who are looking to get into the featured snippets. He said pages should either implicitly or explicitly state the question on the page, then answer the question. While he didn’t go […]
Google May Release Documentation Getting Featured Snippets
While there are plenty of SEO tricks to try and get featured snippets in the Google search results, Gary Illyes said that he is pushing to get oddicial documentation released on how to get featured snippets. It would be nice to see something official from Google on this. They haven’t talked much at all about […]
Google’s Quality Algo Update: What We Know About It
Google has finally confirmed what many of us suspected… they have made a change to their core search ranking algorithm, and it is being dubbed as the Quality Update or the Quality Algo, and formerly referred to as the Phantom Update, or Phantom Update 2. Changes were first noticed at the beginning of the month […]
Websites with Privacy Policies or Terms of Service Pages Do Not Get a Ranking Boost
There have been some webmasters over the years that feel that having a privacy policy and a terms of service pages on a website gives it a boost in rankings. It comes up periodically on blogs and on webmaster forums with a bit of debate about whether it is just good user experience or if […]