It’s easy to believe everyone uses computers the same way until you actually watch friends and family struggling with theirs. If only developers were encouraged to test user interfaces on all computer devices in real life situations. Since they are not expected to perform this type of testing, what marketers end up with are web […]
Mobile Content vs Desktop Content: What’s the Diff?
The growing use of mobile devices for searching and researching information has changed not only how web marketers optimize for top search engine rankings, but it also forces us to rethink how to better engage with those mobile users. For years, as desktops dominated how people used the internet, the way content was presented hadn’t […]
Going Local? Quick Tips on Local & Mobile Optimization
Local and mobile optimization. While two different things, they go together like SEO and link building. They are no longer separate tactics or strategies within the realm of web marketing. They are thoroughly integrated into any true web marketing campaign. This means that we can no longer “take a look” at local/mobile optimization “later.” They […]
Google+ Purchases Online Polling Company Polar
Polar, a company the creates and hosts online polls, has been acquired by Google+ according to Re/Code. From the Polar website: Polar started with the simple idea that everyone has an opinion worth hearing. Since then one in every 449 Internet users told us what their opinion was by voting on a Polar poll. Our […]
Ad Extensions Will Appear in Place of Second Ad Text Line in Mobile AdWords Ads
Google has announced a change for mobile ads where AdWords will display ad extensions instead of a second ad text line (the second text description line) for mobile ads. The change, which will begin October 15, 2014 means that advertisers will likely want to tweak their ad copy for higher ROI if they only have […]
Google Starts Warning Websites That Redirect Mobile to Homepage
A couple of months ago, Google warned webmasters that they would be showing an alert in the Google search results to mobile users who were attempting to go to an internal page of a website but the website itself redirects all mobile users to the homepage instead. Now, Google has started sending letters to websites […]
Does Your SEM Company Fail at Mobile Marketing?
Mobile Marketing has been urgently knocking on search agencies’ doors for years now, begging to be integrated effectively into their offerings, but the plea remains largely unanswered. Early this year, 2014, Acquisio surveyed a group of SEM agencies to learn their top digital advertising objectives for the year. When we asked the agencies about the […]
Finally! Bulk Upload Support For Adwords Call Extensions
Since adding additional functionality to call extensions earlier this year, one of the most griped about items by the SEM community has been the lack of bulk support for call extensions. Adwords Editor does not support call extensions at all as of the most recent 10.5 update. Previously, there were also not UI tools to […]
Google Adds Warning in Mobile Search Results for Flash Sites
Does your webpage use Flash? If so, Google will now show a warning to all mobile users, warning them that the site “may not work on your device” with the option to “try anyway”. Even more significant is the fact this warning will replace the entire description for the search result, meaning if your site […]