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Travel PPC: 3 Ways to Inspire Family Travel Planners to Buy Your Vacation

February 21, 2017 at 6:09 am PST By John Lee

Travel PPC: 3 Ways to Inspire Family Travel Planners to Buy Your Vacation

The holiday season has passed. The first major holiday of the year (Valentine’s Day) is in the rear-view mirror. PPC advertisers can finally catch a break. Well, that is unless you’re in the travel industry! Now is the time to begin preparing for the many families who are already searching for vacation round 2. With […]

What’s Going On! Is Google AdWords Squeezing Out 3rd Party Tracking?

March 11, 2015 at 4:15 am PST By John Lee

What’s Going On! Is Google AdWords Squeezing Out 3rd Party Tracking?

Recent announcements by Google AdWords have me a bit concerned and confused. First, it was the new destination url protocol that separates the landing page from tracking parameters. Next came call only ads. Both of these features have big upside potential and should allow advertisers to up their game. But they also have a significant […]

PPC Growth Hacking: Building a Community Through Shared Knowledge

August 12, 2014 at 6:56 am PST By John Lee

PPC Growth Hacking: Building a Community Through Shared Knowledge

The PPC industry has been around for nearly 14 years now. We can no longer call this an industry in its “infancy.” The search marketing industry as a whole has been around even longer. This industry as a whole has always been one that was open to sharing knowledge. Much of this started in forums, […]

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2022 Update for Google Quality Rater Guidelines – Big YMYL Updates

We finally have the first Google Quality Rater Guidelines update of 2022, and like usual, it is … [Read More...]

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