Online engagement with Super Bowl 50 ads dropped nearly 20% from the previous year, according to new data launched yesterday by video ad tech company Unruly. Unruly’s Science of Sharing: Super Bowl 50 study shows that shares of Super Bowl 2016 ads across social media fell from 9.03M in 2015 to 7.84M last year – […]
Unruly Taps IBM Watson to Improve Accuracy of Online Marketing Campaigns
British ad tech company Unruly has turned to IBM Watson to create a new cognitive powered psychographic targeting tool to increase the effectiveness of digital video ads. Unruly DNA combines the company’s emotional intelligence tools with IBM Watson’s machine learning capabilities to help identify and engage the people most likely to increase a brand’s sales. Unruly […]
Unruly launches programmatic video platform for premium impressions
Unruly, a marketing technology company, today announced that it is has partnered with Index Exchange, a division of ad technology firm Casale Media, to access programmatic demand from leading demand side platforms and agency trading desks. This partnership marks the launch of UnrulyX, the industry’s first programmatic media trading platform to allow advertisers to buy […]