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Meta Tags: Writing Meta Data for Search Results & CTRs

March 29, 2016 at 5:28 am PST By Aimee Beck

Meta Tags: Writing Meta Data for Search Results & CTRs

In a recent Content Marketing Institute post, Moz founder Rand Fishkin discusses the inevitable search engine ranking factor changes on the horizon, one of which is relevant click-through rate (CTR). In the not-so-distant future, search engines will be able to determine if your page is getting more clicks than the ones above it in the […]

4 Ways to Breathe New Life Into Old, Tired Content

January 25, 2016 at 4:15 am PST By Aimee Beck

4 Ways to Breathe New Life Into Old, Tired Content

As a writer, I sometimes feel like there are countless topic ideas I could cover. I find myself feverishly jotting down idea after idea after idea. Sadly, that doesn’t happen everyday. There are plenty of times I sit in front of that dreaded blank screen and think to myself, “I swear, I’ve already covered everything I can possible […]

Evergreen Content – Sow the Seeds & Reap the Benefits

June 11, 2015 at 4:30 am PST By Aimee Beck

Evergreen Content – Sow the Seeds & Reap the Benefits

Google Panda Refresh is Around the Corner At SMX Advanced last week, Google’s Gary Illyes revealed that a Panda refresh will be coming in the next few weeks, which means some sites are likely to see a dip in rankings, traffic, and worse, sales. The Panda refresh will impact sites that are not producing high-quality […]

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2022 Update for Google Quality Rater Guidelines – Big YMYL Updates

We finally have the first Google Quality Rater Guidelines update of 2022, and like usual, it is … [Read More...]

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