One of my favorite features – and often talked about one – is our State of the Industry editorials and commentaries. We’ve had many top industry experts talking about the many issues that plague our industry today, regardless of how controversial they may be. Here is our top 10 list of our State of the […]
Archives for December 30, 2014
What Social Marketers Should Be Watching for 2015
Jon Elvekrog, the CEO and Co-Founder of 140 Proof, a mobile media company that uses social data to improve ad targeting, has some interesting predictions about upcoming trends in ad tech, marketing, social, and data. 140 Proof has created Blended Interest Graph technology, which combines public data from many social platforms. This enables large brand […]
The Washington Post Plans to Release their CMS Platform to Outside News Organizations
The Washington Post is exploring an alternative revenue source outside of traditional advertising. They are planning to license their proprietary CMS system to local and regional newspapers. The Washington Post ranks fairly well, so there will be many SEOs anxious to get their hands on the CMS to see if it has any hidden advantages […]
Google+ Encouraging Users to Follow More Google+ Pages via Redirect When Visiting News Stream
Google+ is trying to encourage people to “follow interesting people” on Google+ by redirecting them to a “Get the latest from your favorites on Google+” page when you login to the site. When I logged into Google+ for the first time since before Christmas, I was redirected to the following landing page instead of my […]