Google searchers have become accustomed to seeing knowledge graph information mixed into their Google search results. Google is now taking this a step further and introducing structured snippets to some results within the Google search results. For some queries, Google will extract specific information from the results page and include it as part of the […]
Archives for 2014
Google AdWords Adds Site Search Extension to Right Side Ads
While the site search AdWords extension has been popping up in the ads that appear above the Google search results, they are now also appearing next to the search results as well, in the right sidebar area on the results page. The site search extension – technically called a form extension – has been in […]
Google Creating New App Indexing Videos, Soliciting Questions
We haven’t seen any Google Webmaster Help Videos since Matt Cutts began his leave of absence earlier this year, but now Google is planning to create new videos specifically about app indexing. It comes following a Google Developers post about indexing apps to help app developers get their app’s content indexed by Google to assist […]
Facebook No Longer Allows Scraping of Facebook User IDs for Ad Targeting
For quite some time, advertisers could scrape Facebook user IDs for those who shared, liked or otherwise engaged on anyone’s Facebook page or account. This means you could scrape the IDs of those Facebook users who engaged or shared with competitor’s Facebook pages and then you could target ad campaigns specifically to those exact people. […]
Yandex Expands Ad Sales Outside Russia to Fight Google
Yandex has long been dominant in the Russian search market – with 61.9% of all search traffic in Russia, but Google has been making inroads into their dominance. Google has been an easy way for international companies to access those in Russia through search ads, but Yandex has been pushing internationally to court some of […]
Large Malware Attack on Doubleclick & Zedo Ad Servers
Researchers at Malware Bytes confirmed that a malware attack was served via both Doubleclick and Zedo ad servers. Attacks were noticed by visitors to sites such as last.fm, The Times of Israel and The Jerusalem Post. Ads being served through both Doubleclick and Zedo were involved in the malware distribution under the guise of unpatched […]
Facebook Promoting News Content Higher With News Feed Changes
How often have you been looking at your Facebook news feed, only to see a “breaking news” story that is days old and is now inaccurate, but you never saw it on Facebook while it actually was breaking news? Facebook is hoping to change this with some changes to their news feed that will promote […]
Amazon Beats Google, Purchases .buy Top Level Domain for $4.6M
There were two interesting players in the fight over who would own the new .buy TLD when Amazon beat out Google to the purchase. Amazon won the bid for the .buy domain with a bid of $4.6M It is unknown what Amazon will be doing with this TLD. Will they use it strictly for their […]
Twitpic Acquired by Mystery Buyer, Will Continue Service
Twitpic, which was once the largest photo sharing service for Twitter users, has been acquired and will continue offering their service. We're happy to announce we've been acquired and Twitpic will live on! We will post more details as we can disclose them — TwitPic (@TwitPic) September 18, 2014 Twitpic announced they were closing earlier […]
Managing Unified Campaigns Through Bing Ads for Better ROI
The field of search advertising, like the broader advertising and technology industries, is one characterized by constant change. From new ad formats and extensions, to 3rd party tools, to new standards of campaign management, search technology has made stride after stride to better empower advertisers. As the stewards of this vital advertising channel, we SEM […]