Twitter’s plans to offer a revenue sharing option for third party apps to display Twitter ads is finally happening after they first announced the program at CES last month. Starting today, Twitter’s promoted tweets will begin displaying within Flipboard. Twitter also plans to run the Twitter ads on Yahoo Japan, however there are no additional […]
Archives for February 3, 2015
Google, Partners, and Loyalty (Or: Thanks for the Espresso Machine, But…)
It’s been just over three years since Andy Rooney died. For a time, there may have been a shortage of curmudgeonly commentary on our planet. Luckily, I’m here to pick up the slack. Or if you like, pretend Andy has come back to life, channeling Eminem: “This looks like a job for me… cuz we […]
Top 10 Super Bowl Ads for 2015 Depend on Which Metrics You Use
Marketers know that the New England Patriots beat the Seattle Seahawks to win Super Bowl 2015 by a score of 28 to 24. But which Super Bowl ads won the Big Game? Well, it depends on which metrics that marketers use. On the Monday morning after the Super Bowl, Unruly, video ad tech company, released […]