Last Friday, Bill Hartzer’s SEO agency, Globe Runner, announced that Matt Cutts had joined their already notable team as Director of Search. Those of us that have followed Matt for years in his position as head of Google’s Web Spam team can appreciate how much value that could add to any agency’s offering. Bill and […]
Archives for March 31, 2015
Experienced Mobile Marketers Show Strong Interest in Ad Opportunities Involving Wearables, Connected Cars, and Connected TVs
According to a new study, 76% of brand marketers consider programmatic buying in mobile advertising to be an important development, but despite this enthusiasm, relatively low numbers of marketers are currently purchasing ads programmatically. The study was commissioned by the Interactive Advertising Bureau’s (IAB) Mobile Marketing Center of Excellence and conducted by Ovum. Based on […]
Facebook’s New Local Events Alerts
Local marketing on Facebook got a lot more interesting – and probably more expensive – as Facebook expands into local events promotions. Facebook added a new section to Facebook pages called “Subscribed Events”. This allows users to subscribe to a Facebook Page’s Events, and those users will be alerted that an event is happening close […]