• About Us
  • Contributors
  • Guides
  • Speaking Engagements
  • Write for The SEM Post
  • Submit a tip or contact us!
  • Newsletters

The SEM Post

Latest News About SEO, SEM, PPC & Search Engines

  • Google
  • SEO
  • Mobile
  • Local
  • Bing
  • Pay Per Click
  • Facebook
  • Twitter
  • State of the Industry
You are here: Home / Archives for Doc Sheldon

About Doc Sheldon

Doc Sheldon began studying SEO in earnest in 2003 and began offering SEO services part-time a couple of years later. In 2008, he retired from his business management consulting firm and began practicing SEO full-time. He concentrates on staying abreast of new and upcoming developments in search and writes extensively on technical SEO and semantic search.

He manages his SEO consultancy, Intrinsic Value SEO, and his content agency, Top Shelf Copy, from his San Diego office, with U.S satellite offices in Missouri and Pennsylvania as well as in Australia and Great Britain. He also has alliances with several other SEOs, from which they offer international marketing services.

Doc's passions are combating online misinformation and the Semantic Web. Oh, and he dislikes both beets and blended Scotch - passionately.

You can see more of Doc's writing and connect with him on various social media platforms via his Google+ account.

Just Another Pothole in an SEO Client Relationship

September 8, 2015 at 6:10 am PST By Doc Sheldon

Just Another Pothole in an SEO Client Relationship

As consultants, most of us have faced situations where a client decides to not follow our advice. It’s frustrating and disheartening and can often contribute to the deterioration of the relationship. If it does, guess what? It’s all on you! A consultant is just someone that offers advice. We’ve all received advice that we chose […]

Are You Your Own Worst Enemy With Marketing?

June 17, 2015 at 5:02 am PST By Doc Sheldon

Are You Your Own Worst Enemy With Marketing?

The other day, a friend tweeted that while trying to read an article on Elle magazine’s website, they were interrupted with a popup that required them to click “No thanks, I’ll risk bags and wrinkles.” In order to read the @ELLEmagazine women in tech story, I HAVE to click a link that says "no thanks, […]

Dear SEO Industry: Haters Don’t HAVE to Hate

March 31, 2015 at 4:00 am PST By Doc Sheldon

Dear SEO Industry: Haters Don’t HAVE to Hate

Last Friday, Bill Hartzer’s SEO agency, Globe Runner, announced that Matt Cutts had joined their already notable team as Director of Search. Those of us that have followed Matt for years in his position as head of Google’s Web Spam team can appreciate how much value that could add to any agency’s offering. Bill and […]

Separating the SEO Signal from the Noise

February 19, 2015 at 4:39 am PST By Doc Sheldon

Separating the SEO Signal from the Noise

With hundreds of voices clamoring to be heard, most professing to be God’s gift to SEO, it can seem impossible to figure out who to listen to. The fact that there is so much disagreement in what they all have to say makes it even tougher. So how do you pick the right voice to […]

Is SSL a Blackhole? Or is it the Event Horizon?

January 6, 2015 at 5:53 am PST By Doc Sheldon

Is SSL a Blackhole? Or is it the Event Horizon?

Black holes are arguably one of the most inaccurately-named phenomena in the universe (barring government intelligence, at least). A “hole” is a region that is devoid of anything, whether it’s a hole in your shirt, your garden or your logic. Black holes, on the contrary, are so full, that their density creates a gravity so […]

What Would Aliens, or Anyone Else, Think of Us?

September 2, 2014 at 5:25 am PST By Doc Sheldon

What Would Aliens, or Anyone Else, Think of Us?

Several recent events have had all the major social media platforms awash in discussions (and flames). From Fallujah-like scenes in Florence, Missouri to what seems like half the planet’s populace dousing themselves in ice-water, one has to wonder what observers from other worlds would think of us. I know what I think of us, but […]

Isn’t it Time We Start a Digital Consultant Code of Ethics?

August 5, 2014 at 4:30 am PST By Doc Sheldon

Isn’t it Time We Start a Digital Consultant Code of Ethics?

About a week ago, my partner and I did a Hangout On Air with Jim Hedger, regarding this thought-provoking article on The SEM Post. The article prompted a lot of renewed discussion about the reputation of the SEO industry, best practices and ethics and even touched upon certification. There’s a history There have been several […]

Founder & Editor

Jennifer Slegg (2052)

Sign up for our daily news recap & weekly newsletter.


Follow us online

  • Facebook
  • Google+
  • Linkedin
  • Pinterest
  • Twitter

Latest News

2022 Update for Google Quality Rater Guidelines – Big YMYL Updates

We finally have the first Google Quality Rater Guidelines update of 2022, and like usual, it is … [Read More...]

Recent Posts

  • 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates
  • Google Quality Rater Guidelines: The Low Quality 2021 Update
  • Rethinking Affiliate Sites With Google’s Product Review Update
  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met
  • Google Updates Experiment Statistics for Quality Raters
  • Analyzing “How Google Search Works” Changes from Google
  • Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations
  • Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites
  • Google Makes Major Changes to NoFollow, Adds Sponsored & UGC Tags
  • Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials

Categories

  • Affiliate Marketing
  • Amazon
  • Apple
  • Bing
  • Branding
  • Browsers
  • Chrome
  • Content Marketing
  • Design
  • Domains
  • DuckDuckGo
  • Email
  • Facebook
  • Firefox
  • Foursquare
  • Google
    • Analytics
    • Google RankBrain
    • Quality Rater's Guidelines
  • History of Search
  • Industry Spotlight
  • Instagram
  • Internet Explorer
  • Links
  • Local
  • Mobile
  • Native Advertising
  • Other Search Engines
  • Pay Per Click
  • Pinterest
  • Publishers
  • Security
  • SEO
  • Snapchat
  • Social Media
  • State of the Industry
  • The SEM Post
  • Tools
  • Twitter
  • Uncategorized
  • User Experience
  • Video Marketing
  • Week in Review
  • Whitepapers
  • Wordpress
  • Yahoo
  • Yelp
  • YouTube
May 2025
MTWTFSS
« Aug  
 1234
567891011
12131415161718
19202122232425
262728293031 

Meta

  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org

Copyright © 2025 · News Pro Theme On Genesis Framework · WordPress · Log in