Super Bowl XLIX holds the record as the most viewed show in the US, with NBC charging $4.5 million for 30 seconds of airtime. However, more than half of Super Bowl ad viewers did not watch the commercials on TV, according to new data from Unruly. In fact, 51% of ad viewers surveyed in Unruly’s […]
Archives for September 10, 2015
Halloween Online Marketing Stats & Shopping Trends
Halloween can be the kick-off to the holiday shopping season and Bing Ads has released data about Halloween shopping trends: Halloween Insights, Tricks And Treats For Digital Marketers. Shoppers tend to begin early or late, but Bing Ads found the majority starts early. One-third of Halloween shoppers begin before October, but one-third don’t begin shopping […]
Bing Asking Searchers If They’d Recommend Bing to Friends & Colleagues
I spotted an unusual alert at the top of the Bing search results this week – they were asking searchers whether they would recommend Bing to friends and colleagues. When you click through, it asks you to answer “How likely are you to recommend Bing to a friend or colleague?” with five options to answer: […]
Google Showing Organic Search Results Above Local 3-Pack
Google recently made a change to their search results where the local 3-pack results were now showing above all organic results, rather than showing the first organic result above the local pack like it did previously. But Google seems to have returned the organic result above the pack for some queries. Here is an example […]