Tired of Amazon being the main place you have to go to in order to preview books you are interested in purchasing? Google is getting into the preview book game with a new option they are currently testing that allows searchers to preview a book by clicking on a new box in the knowledge panel. […]
Archives for September 2015
HTTPS Gives Websites an Edge in Competitive Markets
Gary Illyes has said previously that HTTPS acts as a tie breaker in the Google search results. In the hangout this week with Bruce Clay, Illyes says that it acts as a tie breaker, but that it can also give an edge for websites in competitive market areas. If you are in a competitive niche […]
Are you Over-SEOing Your Websites? Some Are, According to Google
We talk periodically about the concept of over-SEOing websites, but for the most part, people don’t really see the downside of it, so long as the over-optimizing doesn’t cross the line into black hat SEO techniques. But in yesterday’s Google hangout with Bruce Clay, Gary Illyes talks about over-SEOing, and specifically the type of over-SEOing […]
Make Diversification a Major Part of All SEO Strategy
It’s shaky to build a site around ranking for keywords. Google has moved on from simply matching keyword strings in a search query to keyword strings on a web page. Search results are based on identifying searcher intent and matching what they’re trying to accomplish to a website that may help them accomplish that. Many […]
Google Panda Future Updates Will Continue to Rollout Very Slowly
One of the big differences with the latest Google Panda refresh was that Google is rolling it out over months, rather than just days or weeks. And its slowness has led to many problems by SEOs to actually determine if it has hit certain sites or not (positive or negative) and it doesn’t show up […]
Google Penguin Still Months Away from Refreshing
We have another update on when we might see a Google Penguin refresh, and it looks like we will still be waiting a while. According to Gary Illyes, Google Penguin is still months away from happening. In yesterday’s hangout, Gary Illyes discussed Penguin and said while he was away on vacation, as far as he […]
Google: We Don’t Think of Panda as a Search Penalty
In a hangout that Google’s Gary Illyes did with Bruce Clay yesterday, the topic of Panda came up. While many SEOs refer to Panda as a penalty, and some argue it acts like a penalty, it is actually considered a search filter, since it is applied after the core algo. And Illyes said that they […]
Yahoo Places Obtrusive Ads in Middle of Local Knowledge Panels
When someone searches for your business on Yahoo, Yahoo serves up the standard local knowledge panel we are all familiar with. But they are also placing a pretty obtrusive ad right in the middle of the knowledge panel. Here is an example: You can see that Yahoo is running ad extensions in the ads to […]
All Access to Search Queries in Google Search Console To Be Removed Wednesday
For those of you that still love the old Search Queries report in Google Search Console, you won’t be happy to know that Google tends to remove all access to it on Wednesday, September 16th. Google began removing access to the old Search Queries report a few weeks ago, to encourage webmasters to start using […]
Google Celebrates Super Mario Bros 30th Anniversary with Easter Egg
If you are a Super Mario fan, you will love the latest Easter eggs added by Google to their search results, in honor of Super Mario Bros 30th anniversary. In Google, when you do a search for “Super Mario Bros“, the knowledge panel includes a ? box that all Super Mario fans will recognize. But […]