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You are here: Home / Archives for 2015

Archives for 2015

iOS 9 Content Blocking Loads Pages 3.9X Faster

August 25, 2015 at 4:56 am PST By Jennifer Slegg

iOS 9 Content Blocking Loads Pages 3.9X Faster

There has been a lot of talk about the upcoming iOS having content blockers – aka ad blocker – and TheNextWeb has brought attention to some interesting tests being done with iOS beta and focusing on ad blocking technology that is included with it… and it should scare anyone who makes money with online advertising. […]

Tweets Appearing Real Time in Desktop Google Search Results Now

August 24, 2015 at 5:15 am PST By Jennifer Slegg

Tweets Appearing Real Time in Desktop Google Search Results Now

You might want to be a bit careful about what you tweet about, because Google has made tweets front and center in the search results for both personal names and company names.  Google now displays tweets in real time for a wide variety of searches now. While tweets have been appearing in mobile search results […]

Referral Spam Hitting Google AdSense Publishers Too

August 24, 2015 at 4:55 am PST By Jennifer Slegg

Referral Spam Hitting Google AdSense Publishers Too

It seems as though those annoying Google Analytics referral spammers have a new target – your Google AdSense account.  Last week I noticed that there were some new sites that popped up under the “Sites” report that show all domains that ads are displayed on. Semalt has been the largest referral spammer in Google Analytics, […]

Google Showing GMB Categories in Packs & Local Search Results

August 24, 2015 at 4:33 am PST By Jennifer Slegg

Google Showing GMB Categories in Packs & Local Search Results

Google is now showing Google My Business primary categories in some Google local search results, both in pack listings and in the expanded map listings. Brian Barwig was the first to notice the difference, although looking back on some screenshots, it does appear in a few of them.  However, because of the nature of the […]

Google Adds Script for Search Tools Filters in Search Results

August 24, 2015 at 4:07 am PST By Jennifer Slegg

Google Adds Script for Search Tools Filters in Search Results

Google has made a slight adjustment to their search results, using a script to show the “Any time” and “All results” filters when clicking on “Search tools” filtering options.  It replaces the usual line “About xxx,xxx search results (o.x seconds)” at the top of the search results when it is clicked. Here it is in […]

Googlebot Has New iPhone User-Agent for Crawling

August 21, 2015 at 5:03 am PST By Jennifer Slegg

Googlebot Has New iPhone User-Agent for Crawling

It looks like Google has given its Googlebot crawler a brand new iPhone.  If you track Googlebot visits to your site, or emulate one to “view as Googlebot” for testing purposes, you should be aware that Googlebot has a new iPhone user-agent to reflect the iOS 8 from iOS 6 difference. The new iPhone Googlebot […]

Google Analytics Asking for User Feedback

August 21, 2015 at 4:52 am PST By Jennifer Slegg

Google Analytics Asking for User Feedback

Google Analytics seems to be the latest Google product to ask for feedback from its users. When I logged into Google Analytics this morning, I got this pop-up layover on the bottom right of the Analytics screen, this led to a series of questions about the product, satisfaction level, and how they could improve upon […]

New Automated Extensions for Google’s Product Listing Ads

August 21, 2015 at 4:33 am PST By Lisa Raehsler

New Automated Extensions for Google’s Product Listing Ads

Just in time for the holiday advertising ramp up, Google announced automated extensions for Shopping campaigns in Adwords, officially known as Product Listing Ads. Automated extensions will be replacing promotional texts in PLAs. Promotional text was used to include additional ad copy in a PLA. These promotional texts are entered into Adwords manually. We have […]

Facebook Allowing Animated GIFs in Ads & Boosted Posts Test

August 21, 2015 at 4:20 am PST By Jennifer Slegg

Facebook Allowing Animated GIFs in Ads & Boosted Posts Test

It seems that auto-play video ads aren’t the only thing that will be annoying Facebook users.  Facebook is now allowing businesses to post animated GIFs in both ads and boosted posts. Facebook actually began to allow animated GIFs for personal Facebook users, however most people aren’t aware that Facebook made the change in May. Facebook […]

Google Testing Sponsored Video Ads in Search Results Too

August 20, 2015 at 5:22 am PST By Jennifer Slegg

Google Testing Sponsored Video Ads in Search Results Too

I recently spotted both Yahoo and Bing showing sponsored video ads right in their search results and it appears as though Google is doing the same, according to Digiday. These ads are only in a limited test right now, but it likely seen as a way to get video ads before more searchers outside of […]

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