There has been a lot of talk about how slow this latest Panda update is, with the roll out expected to last months. It has been so slow, in fact, that it isn’t even registering on the popular “algo weather” apps, such as Mozcast. There has also been a lot of speculation as to the […]
Archives for 2015
How to Disavow All Blogspot Links Including TLDs
Chances are if you have ever done a disavow file, you have come across multiple blogspot.com links, as well as links coming from the various international versions of Blogspot, each of which is hosted on its own country-specific TLD. And it can be a chore to disavow them all. Marie Haynes shared an incredibly useful […]
Google AdWords Testing Home Service Ads
Google is clearly moving into the home service professionals recommendation space with a new advertising product called Home Service beta ads. Dr. Pete was the first one to spot these new ads, and then AdWords confirmed them. @BryantGarvin No, not the ad that @dr_pete had a screenshot of. This is a beta Home Service ad, […]
Google AdWords Upgrades Dynamic Search Ads
Google has upgraded their Dynamic Search Ads (DSA), a product which AdWords first released in beta in October 2011. DSA uses Google’s organic web crawlers to match search queries with website content to automatically generate an ad headline and landing page. This helps to showcase deep content as well lessen PPC management on inventory that […]
Does Google Focus More on High Search Volume Keywords for SEO?
Gary Illyes responded to an interesting question on Twitter which questions whether Google puts more focus on keywords with higher search volume over those keywords with a lower search volume. @Jonny_J_ No. — Gary Illyes (@methode) July 30, 2015 In some respects, I could see why some would think this is a possibility. After all, […]
Google Adds App Interstitials as Mobile Usability Error in Search Console
Google is taking the first step to reduce the number of app interstitials presented to mobile users when visiting a website. Starting August 14th, Google will begin treating webpages that serve users with a full page app interstitial as a mobile usability error in Google Search Console. August 14 Having a full-page interstitial popup on […]
Google AdWords Launches App Install Ads on Google Play
Do you have an app you would love to see advertised on the Google Play store? If so, you are in luck because Google AdWords has just launched Search Ads on the Google Play store. Google began testing the new ads on Google Play in February as part of a pilot program, but have now […]
Best Practices for Optimizing Your Crawl Budget for SEO
This year one thing everyone seems to be talking about is crawl budget. But what is it, why is it so important and how can you optimise it for search engines? What is a Crawl Budget? Put simply, crawl budget is an imaginary amount of pages that Googlebot will spend attempting to crawl and index […]
More From Google on Blocked CSS & JavaScript Warnings
We have some more information about all those email alerts that Google Search Console sent to webmasters yesterday. How Many Messages Sent? If you were paying attention on Twitter, it seemed like everyone was getting these alerts. Google sent a lot fewer of them than they sent of those mobile friendly warnings a few months […]
How to Unblock All CSS & Javascript for Googlebot Using Robots.txt
If you have received one of the many warnings Google sent out about “Googlebot cannot access CSS and JS files” in your Google Search Console, there has been much confusion about how to ensure you are allowing Googlebot to crawl these blocked resources without potentially opening yourself up to security issues, as the commonly blocked […]