How Many Messages Sent?
If you were paying attention on Twitter, it seemed like everyone was getting these alerts.
Google sent a lot fewer of them than they sent of those mobile friendly warnings a few months ago. According to Gary Illyes from Google, they sent out these letters to 18.7% of the number they sent for the mobile warnings. This is still a pretty huge number though, when you consider how many people reported receiving the mobile friendly ones.
@jenstar about 18.7% of that sent for mobile issues a few months back
— Gary Illyes (@methode) July 29, 2015
It feels like the impact of these messages were a lot bigger. But this could be because these ones imply a more immediate action is required while the previous mobile friendly ones were sent well in advance of the mobile friendly algo taking place, so they didn’t have the urgency factor on them.
But also the mobile friendly messages were sent in waves, while this blocked resources email seems to have been sent to everyone at once.
John Mueller also shared some more details about these letters.
Mueller says they are “primarily looking at the site’s homepage & for the smartphone view of the page.” So definitely focus on your homepage first and have the resources for the homepage unblocked first. But the good side effect of this is that often it is the same set of resources blocked for every page on the site.
Looking at Local Blocked Resources
While Google has previously said they are not concerned about third party resourced which most webmasters have no control over it.
We’re looking for local, embedded, blocked JS & CSS. So it would be for URLs that you can “allow” in your robots.txt, not something on other people’s sites.
However Third Party Blocked Resources Can Cause Issues
Mueller specifically points out where third party frameworks that are utilized for displaying the website can cause issues.
…Blocked content on other sites can cause problems too, eg, if you’re using a JS framework that’s hosted on a blocked URL
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