The good news is that Oracle won’t try to install the Ask Toolbar when you do a Java update… the bad news is that it wants to change your default browser, homepage and new tab page to Yahoo instead. Yahoo has replaced Ask in a new deal that could potentially convert millions of Java users […]
Archives for 2015
Best Practices for Adding a Store Locator to Your Site
As a frequent traveler, I use the store locator on a company’s website all the time. While some sites surpass expectations (thank you Starbucks!), others are so poorly done that I am likely to either skip a planned trip to the store or end up at a competitor’s website and business instead. Here are the […]
How to Navigate Liquid Consumer’s Complicated Pathways to Content
On Monday, the Interactive Advertising Bureau (IAB) and YuMe released a whitepaper entitled, “Digital Advertising Audiences: The New ‘Liquid Consumer’ Paradigm,” which taps into thought-leaders and industry pioneers for insights and guidance on navigating the new “liquid audiences” that discover content across a range of mediums, devices and platforms. If you haven’t encountered the “liquid” […]
ICANN Wants to Ban Domain Privacy for Commercial Sites
ICANN is considering a move that would make private domain registration a thing of the past for all commercial sites. This means that users would no longer be able to use a service such as “Domains by Proxy” in order to hide their true identity from anyone who does a WHOIS lookup. This potential change […]
Getty Images Blames Google, Not Competitors, for Low Sales
Getty Images has joined EU’s antitrust investigation against Google as an “interested third person” this month. They are taking Google to task for what they feel are issues caused by Google, specifically with image search, that hurts both their sales and Google traffic. But when you look at it a little close, what is interesting […]
Amazon Improving Review Algorithm With Machine Learning
Amazon has one of the most robust review systems for products, and the reviews – especially for popular products – can be extremely valuable. So valuable that many people read Amazon product reviews even when they do not plan on purchasing the product through Amazon. However, for lesser known products, it can be a bit […]
Not All Emojis Removed from Google’s Title Tags in Search Results
After a wait of a couple of months, Google finally removed the emojis in the search results. However, some emojis apparently escaped the title tag purge by Google. Here is an example of the yellow caution / danger sign that managed to slip through. These were displayed in Firefox, but they displayed unknown character […]
Google Analytics Data is Not Used in Google Search Ranking
Many SEOs have mixed feelings about Google Analytics… while it is regarded as being the best analytics tool, there are some who don’t use it because it is Google. Likewise, there are some SEOs that do use it, especially for popular sites, for the sole reason that they feel Google is using the information for […]
Google Adds Photos & YouTube Notifications to Google+ Notifications
We now know why we have seen the Google+ icon added to the Google notifications drop down, an addition that seemed pretty redundant when it started showing up a couple of weeks ago. You can now add notifications for both YouTube and Google Photos now too, that will show up in the notifications. Ana Hoffman […]
How Google Uses Clicks in Search Results, According to Google
At SMX Advanced earlier this month, Gary Illyes from Google spoke about how Google uses – and does not use – clicks. Google uses clicks made in the search results in two different ways – for evaluation and for experimentation – but not for ranking. Noisy clicks He does say they see those who are […]