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You are here: Home / Yahoo / Java Updates Change Search Engine & Homepage to Yahoo

Java Updates Change Search Engine & Homepage to Yahoo

June 25, 2015 at 4:31 am PST By Jennifer Slegg

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yahoo java update headerThe good news is that Oracle won’t try to install the Ask Toolbar when you do a Java update… the bad news is that it wants to change your default browser, homepage and new tab page to Yahoo instead.

Yahoo has replaced Ask in a new deal that could potentially convert millions of Java users to Yahoo from their current default choice, which is likely Google for most users.

When users download the latest Java update from Oracle, it has a checkbox, which is checked by default that says it will “Set Yahoo as your homepage and default search engine on all browsers, plus get Yahoo as your new tab page on Firefox and Chrome.”

Here is what the install notice looks like when installing the Java update.

yahoo java updateWith this checked by default, there will be many users who will “Agree” to this without actually realizing they did when they updated.

Many people abhor when a download or update changes settings, especially when it is turned on by default.  Many users won’t notice that checkbox when they press the update button and will wonder why both their homepage and search engine default have changed.

The fact it also makes the homepage Yahoo from whatever the user currently has as their homepage will probably work against Yahoo.  The homepage will make it obvious to users that their browsing settings have changed, while if it had merely changed the default search engine, it would have alerted fewer people that a change had happened.

This is another major push by Yahoo to increase their search share.  Last November the company announced that they would become the default search engine for Firefox, which prompted users to switch to Yahoo when downloading Firefox updates.  This led to Google losing 2% of their search share immediately following the change, although that appears to be eroding, so it makes sense Yahoo is looking to increase their numbers again.  However, there are many who will not be happy about the way Yahoo is going about it this time.

The change is now active for all Java updates for all users, which is reportedly installed on 89% of desktop computers within the US.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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Latest posts by Jennifer Slegg (see all)

  • 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
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  • Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
  • Google Updates Experiment Statistics for Quality Raters - October 6, 2020

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Comments

  1. JohnB says

    June 25, 2015 at 6:59 am

    Great. Oracle has been sneaking “Ask” onto people’s computers via Java updates for years. Now it’s gonna be Yahoo instead. Slimey move on Yahoo’s part…. I thought they were better than that.

    Oracle needs to figure out a different way to monetize Java – preferably one that doesn’t involve shoving unwanted search engines & useless toolbars down people’s throats.

Trackbacks

  1. Bing Becomes AOL's Default Search & AOL Takes Over Display Ads - The SEM Post says:
    June 30, 2015 at 4:51 am

    […] order to become the default search – as evidenced by their recent Firefox default search and Java update […]

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