Google is launching a new beta that allows app developers to turn off ads from specific segments of users, while displaying ads to other users. This would allow app developers to turn off ads to premium users or users that are very active and engaged, while displaying ads to more casual or first time users. […]
Archives for 2015
Google AdWords Launching Universal App Campaigns for Smaller and New Advertisers
Google AdWords is launching a new product at I/O later today called Universal App Campaigns, which is designed to help both smaller advertisers as well as new advertisers run install ads for their apps. Just provide us with a few inputs about your app — what your ad creative will say, the audience you wish […]
All About That Brand, No Trouble
If I were to run a poll asking, “What’s more important, branding or keywords?” how would you vote? Keywords get people to the site, but building brand recognition helps sell your products or services. It’s not quite a pure traffic vs. sales scenario, but it’s pretty close. No traffic equals no sales. But traffic without […]
Twitter Analytics Adds Audience Insights
Twitter has added some new features to their Twitter Analytics product, including new audience insights. The new insights provide users with many more insights including demographics, interests, mobile usage, lifestyle and both purchasing and TV viewing behavior. Then users can drill down into each section for much more detail on each. One of the new […]
Google’s PLA Buy Button in Search Results Imminent
Google has confirmed the “buy button” in Google Shopping results, and its launch is “imminent.” Omid Kordestani, Google’s Chief Business Officer confirmed the buy button in their shopping ads while speaking at the Code Conference on Wednesday. Google SVP Omid Kordestani says a buy button coming imminently. #CodeCon — Ed Baig (@edbaig) May 27, 2015 […]
Google Showing Comparisons in Answer Boxes
Google appears to be ramping up their usage of comparison answer boxes in the last week or so, with more and more people reporting seeing them in action in the Google Search results. They seem to only appear for non-commercial queries. But more importantly, they don’t seem to have a source cited like many answer […]
Adblock Plus Wins Another Case Supporting Legal Use in Germany
Hot on the heels of another ruling that said users have the right to block ads using Adblock Plus if they wish, we have another ruling, this time filed by a different set of publishers. This time, the lawsuit was brought about by RTL Interactive and ProSiebenSat1, two German broadcasters, against Eyeo, the makers of […]
Can Facebook Unseat Google?
Over the years, marketers have speculated over who would become the next Google. I’ve even wondered that myself, positing that Bing could overtake Google in a few years. But the next Google killer may not even be a search engine. Facebook made a couple announcements recently that indicate they’re ready to take a whack at […]
YouTube Adds Links to Buy Movie on Movie Scene Fan Video Uploads
It seems YouTube is taking steps to ensure that those random fan-uploaded movie clips are directing viewers to the source of the original content in the form of a buy link. YouTube, courtesy their program to buy and rent movies directly on YouTube, are now adding links to download the movie the clip is […]
Renaming of Bing Webmaster Tools to Bing Search Console Not Planned
One of the questions about Google changing their webmaster support name from Google Webmaster Tools to Google Search Console is whether Bing would follow suit with their own webmaster support product. When Bing launched their own tools and support for webmasters, they followed Google’s lead and named it Bing Webmaster Tools. It also offers similar […]