2016 has been dubbed “The Year of Audience Targeting in PPC” by Acquisio, and with good reason. Up until recently, PPC advertisers have had two weapons in their arsenal: search and social. Search is, by definition, an expression of intent: users are telling you exactly what they’re looking for. When search advertisers choose the right […]
Archives for January 21, 2016
How Google Handles Rankings for Sites That Go Offline
The question came up whether rankings or a site’s reputation would be affected by being offline for a period of time. How does site being offline affect its reputation. Does it have long term negative effects on site reputation? Aaseesh Marina from Google, one of the hosts of the English/Hindi office hours, responded, and details […]
Should You Change Dates on Evergreen Content for SEO?
In today’s Google Webmaster Hangout, the question came up regarding evergreen content and the dates used on them. This has been a hot topic recently, especially since Google sometimes displays the date in the search results. But does this affect rankings specifically? Does the date of publish on the page affect google rankings? What is […]