Every page on your site is indexed in Google, so it has a chance at appearing for a search query relevant to that page. You would think the more pages you add, the more overall chances you’ll have to rank, and get increased visibility. However, as Google’s own Matt Cutts has pointed out on several […]
Archives for January 22, 2016
Facebook Launches Audience Optimization for Facebook Pages & Posts
Facebook has launched a new feature that allows Facebook Page publishers to customize the audience for any post they make to the page. This means that Pages could have similar posts, but each tailored to a specific audience and then targeting to that audience using the audience optimization tool. When you post a new post […]
Google Paid Apple $1B Plus Ad Revenue for Default iOS Search
It has long been known that Google paid Apple in order to remain the default search for iOS, but how much was always a question mark. But thanks to a legal case between Oracle and Google, we now know just how much. Bloomberg reports that in 2014, Google paid Apple $1 billion dollars for the […]