At SMX West yesterday, Dave Besbris, Vice President of Engineering, Google talked about the latest news related to Google’s Accelerated Mobile Pages. AMP has been pushed by Google over the past few months as an alternative way to serve mobile users by serving extremely fast webpages without a lot of added resources. AMP officially launched […]
Archives for March 2016
Will AdWords Use AMP in the Future for Mobile Ads? Possibly
During today’s AMP session at SMX West, David Besbris talked about Google’s implementation of AMP and how they have integrated it within the search results. But one of the questions asked was about whether Google AdWords could start using AMP for AdWords ads. AdWords serving AMP landing pages… it is a pretty interesting thought. AdWords […]
Google Changes AMP Icon to Gray in Search Results
Google AMP has barely launched and Google is already tweaking how those articles are appearing in the Google search results. When Google was in testing and when it launched, all AMP articles had a green lightning bolt icon on them. But Google has now changed the color to a much less noticeable gray. Here is […]
Higher Site Crawl Rates Do Not Equal Higher Rankings in Google
When it comes to crawl frequency, everyone wants their pages crawled multiple times per day, even if nothing changes on the page, under the assumption that more is better. But do higher crawl rates translate into better rankings? The answer is no. John Mueller commented in another recent hangout that individual pages can have very […]