When Google removed the right sidebar AdWords ads earlier this year, and added 4 AdWords ads at the top of the search results, they did not say much about why they made this decision, other than it was a test initially. But at the Google Performance Summit for AdWords, and in a new blog post […]
Archives for May 24, 2016
Google: Nearly One Third of Mobile Searches are Location Based Queries
How important is local to Google? Google revealed today that nearly one third of all mobile searches are local based. For local businesses, this is a pretty impressive stat with how mobile users are utilizing location based searching to discover businesses around them. Nearly one third of all mobile searches are related to location. People’s […]
Google AdWords Multiple Ad Formats in Google Maps, Including Pins
Google is showing off multiple new advertising opportunities for local businesses to advertise on Google Maps. Everything from promoted pins on the map to in-store promotions on the brand’s local result in Maps. These new changes also reflect the recent reclassification of map ads into Google’s core search rather than search partners. Google added the […]
New Google AdWords Text Ad Sizes: 2 Headlines Plus Longer Description
AdWords text ads will be getting a huge makeover this year with the change to two headlines plus a longer description… and the change is to make them more mobile-friendly, yet another change Google has made in their “mobile first” vision. They are “Expanded Text Ads” and are currently in beta but will be rolling […]
Google Does Trillions of Searches Per Year; Over 50% Mobile Searches
Google has announced some new search numbers, and the new numbers are a pretty big jump. Google now does trillions of searches per year. Every year, there are trillions of searches on Google.com and over half of those searches happen on mobile. And across the millions of websites using Google Analytics today, we’re seeing more […]
Google: Why SEO Weather Tracking Tools Aren’t Accurate
In last week’s Google hangout with John Mueller, he was asked about recent algo changes in the search results, a question that comes up often. Nearly always, the response is that there are hundreds of changes, and there was most likely something that changed, but nothing major enough to warrant a comment from Google. This […]