An interesting question about Google Panda came up in today’s Google Webmaster hangout, asking if forcing a recrawl of a site would cause Google’s Panda algo to reevalate it sooner. If this was possible, this could definitely speed up Panda recovery time. That said, before you get into the if it would work, there are […]
Archives for June 2016
Google Adds More Comparison Reporting to Search Analytics
Good news for those who are loving the new comparison feature Google added for Queries in Search Analytics yesterday. Google Search Console has added more comparison features to Search Analytics, this time to Pages, Countries and Search Types. Site owners in can now compare two pages, countries devices or search types to see how well […]
Google Officially Changes to Green Ads Tag in Google Search Results
Searches have been periodically seeing the green “Ads” tag in the Google search results over the past couple of months, with an increase reported yesterday. Google sent a statement to The SEM Post confirming that Google is changing the color of the ads tag to green globally. We regularly test ways to improve the look […]
Google’s Search Analytics Adds Keyword Comparisons Report
Google Search Console has launched a new feature in Search Analytics, the ability to compare two search queries, and analyze various stats comparing the two queries. Jonathan Jones was the first to spot the added feature. You can choose two search queries to compare. These can be short or long tail queries, but it doesn’t […]
Do Google’s Featured Snippets Prefer Older or Fresh Content?
If you are trying to land a featured snippet, are you better serving up a brand new page to take advantage of freshness? Or are you better to tweak a currently ranked but older page to make it more appealing as a featured snippet option? While we do see featured snippets change from one site […]
Increased Crawl Rate Not Sign of Google Panda or Algorithmic Issue Being Lifted
Many people assume that when they see Googlebot increasing the crawl rate on a site, that it is the sign of an algorithmic issue being lifted – such as Panda or other part of the algo that is impacting the site’s rankings negatively. After all, there must be a reason for Google to be recrawling […]
Google Panda is Still Fundamentally the Same Algo
Google’s John Mueller was asked about the Google Panda and whether the quality content algo had changed fundamentally when it moved to being part of the core algorithm and started it’s slow rollout. He confirmed that yes, it is essentially the same. It hasn’t fundamentally changed. I know the engineers work on these algorithms, so […]
Google: Here’s How to Optimize for Google’s RankBrain
At Big Digital Adelaide, I had a fireside chat with Gary Illyes from Google, and RankBrain was one of the hot topics of the afternoon. While we have seen many articles published on “RankBrain optimization” and “RankBrain SEO”, many are simply based on speculation and assumptions. After all, RankBrain is the newest algo buzzword so […]
Google’s Panda Algo Still Rolling Out Slowly
Google has been extremely quiet about Google Panda ever since they released information and quotes to TheSEMPost in the Google Panda algo guide. Google last said that Panda was doing a slow rolling update, which means SEOs would no longer be able to see a definitive date for when rankings either dropped or increased thanks […]
RankBrain Doesn’t Change Order of Many Search Results
When Google announced RankBrain, many people were surprised to learn it was the third most important ranking signal. But what does that influence really mean? During a fireside chat at Big Digital Adelaide with Gary Illyes from Google, we discussed RankBrain and the many misconceptions around it. But he said one thing that was quite […]