Archives for 2016

Ever since Google announced RankBrain, a machine learning algo, there has been much speculation about what other parts of the search algo Google might use machine learning in.  While they have said Penguin is not a machine learning algorithm, there is speculation that other parts of the search algo could incorporate machine learning, especially with […]

During the breakfast keynote at Pubcon last week with Gary Illyes and Eric Enge, one of the questions came up about about real time Penguin, since Penguin now discounts bad links – he asked specifically how the new Penguin affects the disavow tool. First, the question: My question is about the Penguin update, where you’re […]

Does Penguin really discount all links, when it sees too many low quality links detected for a site?  This was reported via tweets from Pubcon last week, but Google has clarified this and confirms Penguin does not discount all links. At Pubcon last week, Gary Illyes made a statement about links, implying that Penguin could […]

Google has lifted the previous demotions from all versions of Penguin in the search results.  So if you are waiting to see rankings improve from any of the previous iterations of Penguin, those have now gone out in the search results for all impacted sites. In the early morning Pubcon breakfast session with Gary Illyes from […]

Ever since the new real time Penguin algorithm was released by Google, there has been speculation that Penguin was either a machine learning algorithm or had a machine learning component to it.  And if it was machine learning, would it be a supervised one or an unsupervised one. I asked Gary Illyes from Google, whether […]