Hot on the heels of Google removing Notable Online from the desktop search results, Google has also removed most of the sitelinks from the desktop search results too. Right now, only sites that have expanded sitelinks – usually brand searches – still have sitelinks with descriptions. But the sitelinks that appear at the bottom of […]
Archives for 2016
Blippar Opens up its Augmented Reality Technology to Marketers
This morning, Blippar, Inc., announced that it is providing access to a self-service suite that includes its augmented reality (AR) technology and computer vision capabilities. The move is intended to allow developers and even marketers who may not have coding experience to tap into the potential of the AR market, which eMarketer projects will grow […]
How Google’s Mobile First Handles Content Behind Tabs & Accordions
When it comes to desktop pages, Google has long demoted content that is “hidden” behind tabs, accordions or clicks. But with the move to mobile first, this can complicate matters. It is a common tactic to put mobile content into tabs for multiple reasons. First, when a site uses a longer amount of text on […]
Not Likely to See Impact of Google’s Mobile First Indexing Test Yet
When Google announced the mobile first indexing change, and revealed that they are now beginning to test it, many site owners began over analyzing their stats to see if they could see any changes with Googlebot crawl activity or search referrals from Google. Some thought they are see a lot of desktop crawl throttling, but […]
Google: Easier Way to Link & Share Actual URL on AMP Pages Coming
If you have tried to share a URL from an AMP article you have read in Google, chances are you have noticed that the link copied is a www.google.com/amp/ URL and not the actual URL of the source page. It is frustrating for many because it can obscure the actual site when the link is […]
Google’s Mobile First Indexing Change: Everything SEOs Need to Know
Google has released more details on their upcoming Mobile First indexing change that will see the search engine rank the mobile versions of webpages. Currently, Google indexes the desktop version of a page, but will serve the mobile version for those who search from a mobile device. Many webmasters had plenty of questions about this […]
Google Testing “Back to Top” in Mobile Search Results
Ever start scrolling down the search results on mobile, only to realize you want to go back to one of the top results or to refine the query? Google is experimenting with a new way to make it easier for searchers to do that on mobile – with a new “Back to top” button. Here […]
Google Removes Notable Online Drop Down Feature in Search Results
Google has removed their Notable Online feature from the search results. Notable Online would show additional information about the site by showing the full brand name with a drop down showing additional information. This has been removed from all search results, and it is likely mobile to blame for its removal. Here is how it […]
Google Testing Dark Green URLs in Search Results
Google is testing yet another variation of green in the URL of the search results. They are testing a green that is so dark it almost looks black. Here is how it looks: Here is how it normally looks: Interesting, they are keeping the same usual green in the AdWords “Ad” tag that shows next […]
Password or Credit Card Fields on HTTP? Google Chrome Will Mark as Insecure in January 2017
Google has announced that Google Chrome will begin marking any page with a password or credit card field as insecure if the page is not on HTTPS. The change is scheduled to go live in January 2017, when Chrome version 56 launches. The biggest impact of this will likely be forums and other user generated […]