Podcast optimization for ranking in the Google search results isn’t a topic that comes up very often. And John Mueller gave some excellent advice on SEOing for podcasts. The question came up about whether or not it was a good idea to simply have podcasts all listed on a single page, specifically within an iframe. […]
Archives for February 2017
Adding Sitelinks Search Box Schema for Site Search in Google Search Results
For some sites Google will show an added feature in the search results – a sitelinks search box, so that searchers can do a secondary search just for results on your own site. But not all sites show the search box, which appears to be linked to both site quality and searcher intent – if […]
Google: Optimizing Images for Google SEO
How much does Google understand about images you add to webpages? Does Google still need all the relevant “extra” optimizations site owners use, such as descriptive file names, alt names and appropriate keywords in the links to the images? Or can Google figure it out through image recognition? The question came up in today’s Google […]
Google Switches All AdWords Ad Tags to Outline Style in Search Results
Google has officially swapped out their regular green “Ad” tag in the search results to the newer outline version many had seen in testing over the past few weeks. A Google spokesperson confirmed the change to The SEM Post. We routinely test potential improvements to the look and feel of our search results page. After […]
Google Showing AMP Carousels for Local Review Sites
It appears that Google is now showing AMP carousels for local review sites in the Google search results. The carousel can appear as the first organic search result, following the local map pack. Here is what it looks like: This particular carousel seems to have AMP only results. By comparison, here is the same carousel […]
Google AMP Recipe Carousels Live in Search Results
If you have a recipe site and aren’t already testing out AMP, you might want to consider testing it sooner rather than later. Google is displaying AMP recipes in the mobile search results both in regular card style formats as well as the much talked about AMP carousel style too. Google first announced AMP recipes […]
Travel PPC: 3 Ways to Inspire Family Travel Planners to Buy Your Vacation
The holiday season has passed. The first major holiday of the year (Valentine’s Day) is in the rear-view mirror. PPC advertisers can finally catch a break. Well, that is unless you’re in the travel industry! Now is the time to begin preparing for the many families who are already searching for vacation round 2. With […]
Bing Ads Begins Showing Product Ads Carousels in Search Results
Bing is now showing carousels for their Product Ads in the Bing search results, following Google’s change last year to begin showing carousels in their Product Listing Ads. The new Bing carousels are showing up for a variety of searches, and most seem to have switched over to the new carousel style. But there does […]
Google Showing Animated GIFs in Search Results via Google Posts
Want another way to get your content noticed in the search results? It might be a reason to dust off your brand Google Posts to do so, as Google is showing animated GIFs within the brand carousels in the search results. When you add an animated GIF in your Google Posts, when Google pulls those […]
Google’s Mobile First Search Index Moving Towards Launch
Ever since Google first announced their Mobile First indexing change, which has the potential to dramatically shake up the search results when it goes live, many SEOs have been speculating about just when it might go live or expand beyond the limited testing. The Mobile First change would see Google index and rank sites based […]