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Archives for March 14, 2017

Updated Google Quality Rater Guidelines: Fake News, Dubious Claims & Clickbait Targeted

March 14, 2017 at 1:04 pm PST By Jennifer Slegg

Updated Google Quality Rater Guidelines: Fake News, Dubious Claims & Clickbait Targeted

A year after the last Quality Rater’s Guidelines were released by Google, we have a brand new version.  And it has some pretty interesting changes – Google is explicitly declaring fake news sites as low quality.  And among the other sites being targeted?  Those that use clickbait and those with dubious science claims.  Hate sites […]

Google Tackles Fake News, Inaccurate Content & Hate Sites in Rater Guidelines Update

March 14, 2017 at 10:13 am PST By Jennifer Slegg

Google Tackles Fake News, Inaccurate Content & Hate Sites in Rater Guidelines Update

It seems that it isn’t just users who are annoyed at the prevalence of fake news in search results and social media these days.  Google has made some new and very specific changes to their Quality Rater Guidelines to target fake news, as well as other types of sites including hate sites, “monstrously inaccurate” information […]

Near Duplicate Content Can Cause Google to Choose Wrong Snippet

March 14, 2017 at 6:30 am PST By Jennifer Slegg

Near Duplicate Content Can Cause Google to Choose Wrong Snippet

There is yet another reason why site owners should take care about internal duplicate content on their site – according to John Mueller, near duplicate content can result in Google using the snippet for a similar page in the search results, rather than the snippet for the actual page being served in the search results. […]

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