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You are here: Home / 2018 / Archives for July 2018

Archives for July 2018

Google Adding FAQ, Q&A and How To Verticals to Search Results

July 31, 2018 at 6:27 am PST By Jennifer Slegg

Google Adding FAQ, Q&A and How To Verticals to Search Results

At Google Dance Singapore, Gary Illyes from Google revealed a new feature that is coming to the Google search results.  The new feature would see specific content from a webpage, including FAQ, Q&A and how-to verticals being highlighted in the search results for those pages.  And these rich results take up nearly the entire screen […]

Bing Launches JSON-LD Support in Bing Webmaster Tools

July 31, 2018 at 4:52 am PST By Jennifer Slegg

Bing Launches JSON-LD Support in Bing Webmaster Tools

Bing has finally launched its long awaited support of JSON-LD in Bing Webmaster Tools, with a new Markup Validator Tool. Bing is proud to introduce JSON-LD support as part of Bing Webmaster Tools, as announced at the 2018 SMX Advanced. Users can login to Bing Webmaster Tools and validate their JSON-LD implementation through the Markup Validator Tool present in the […]

Google Testing New Visual Product Recommendations in Image Search

July 30, 2018 at 8:54 am PST By Jennifer Slegg

Google Testing New Visual Product Recommendations in Image Search

Google is testing a new visual product search in image search results, adding a new similar items carousel based on the products that were seen in the images for the image search. In this test, instead of automatically loading more images, as usually happens when you scroll down, it instead adds a button to view […]

Google Removes Public Submit URL to Google Tool

July 27, 2018 at 6:40 am PST By Jennifer Slegg

Google Removes Public Submit URL to Google Tool

Google has removed the public version of their submit URL tool.  This tool allowed anyone to submit a URL to Google, as it wasn’t restricted to site owners only, We've had to drop the public submission feature, but we continue to welcome your submissions using the usual tool in Search Console and through sitemaps directly. […]

Google Removes Search Quality Rater Guidelines PDF

July 26, 2018 at 7:25 am PST By Jennifer Slegg

Google Removes Search Quality Rater Guidelines PDF

A few days after Google released its first new version of the quality rater guidelines of the year, Google has pulled the file from the site.  It now goes to a 404 page. Google’s blog post from 2015 about releasing the guidelines from a few years ago still links to the URL where the file […]

Google Search Quality Rater Guidelines Updated: Beneficial Purpose, Creator Reputation & More

July 24, 2018 at 5:46 am PST By Jennifer Slegg

Google Search Quality Rater Guidelines Updated: Beneficial Purpose, Creator Reputation & More

It has been a year since we last saw Google’s Search Quality Rater Guidelines updated, but they released a brand new version over the weekend.  Here is what has changed, with commentary about why it is important for site owners and tips they can take away from it to incorporate into their own sites. Once […]

Bing Ads Adds Security Badge Annotations to Search Results

July 18, 2018 at 5:06 am PST By Jennifer Slegg

Bing Ads Adds Security Badge Annotations to Search Results

Bing Ads is now live with a new Security Badge Annotations that shows a site is secured when it shows up in the search results. Here is what it looks like. It adds a “Site secured by Norton” to the listing following the URL.  It is worth noting that the displayed URL does not show […]

Google Slows Crawling With 5xx Server Errors

July 13, 2018 at 5:08 am PST By Jennifer Slegg

Google Slows Crawling With 5xx Server Errors

When a website starts to serve Googlebot 5xx server errors, how does Googlebot handle the change in server status?  The question came up about Google crawl errors, and John Mueller from Google had some interesting comments about 5xx type of server errors and how it impacts Googlebot. That's a very vague question, and a post […]

Google: H Tags as a Ranking Factor

July 13, 2018 at 4:43 am PST By Jennifer Slegg

Google: H Tags as a Ranking Factor

How important are using <h> tags – and more specifically multiple <h> tags, such as using <h1>, <h2>, <h3> and more – on a page when considering it from an SEO point of view?  What about the benefits to site visitors? The question came up specifically about the use of <h> tags and whether they […]

Using Redirects Can Impact Google AdWords Quality Score

July 12, 2018 at 5:10 am PST By Jennifer Slegg

Using Redirects Can Impact Google AdWords Quality Score

If you have recently undergone a URL structure change, or recently changed to HTTPS, make sure that you are also fixing the destination URLs in your Google AdWords ads. It came up in a tweet specifically about HTTPS, with Jon Diorio of AdWords advising advertisers to ensure if they have switched to HTTPS, that they […]

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