One of the reports in Google Search Console is the 404 errors report. Every site tends to have at least a few of these 404s, but is it a sign of low quality?
John Mueller was asked about 404s being a sign of low quality, and if 410s are better to use for this reason. But, fortunately for SEOs, 404s are not a sign of a low quality site to Google.
@wockenfoth no, that's definitely not the case.
— John ☆.o(≧▽≦)o.☆ (@JohnMu) March 17, 2017
And Mueller also said that most 404s are not actually the fault of a site owner. And if they had made 404s as a quality issue, then people would just trigger 404s on their competitors all day long.
Latest posts by Jennifer Slegg (see all)
- Google’s Mobile Page Speed Update: Everything SEOs Need to Know - January 18, 2018
- Bing Adds Appointment Booking to Local Panel in Search Results - January 17, 2018
- Google Adds “Best Answer” to the Search Results for Q&A Page Results - January 15, 2018
- How to Check Your Google Search Console Account for Beta Access - January 12, 2018
- New Google Featured Snippet Style Includes Thumbnails to Additional Searches - January 11, 2018