Google Makes Linking AdSense and Analytics Together Easier

For novice webmasters linking their Google AdSense and Google Analytics accounts together could be a bit challenging.  Google has made linking these accounts together a bit easier with a new update.

We’ve recently improved how Google Analytics links to your AdSense account, making it easier than ever to understand what’s working on your site. With this new update, you can link your AdSense account within Google Analytics in fewer steps and can also link your AdSense account to multiple Google Analytics accounts.

To link the two accounts now, Google has an updated list of steps to do so.

1. Sign in to your Google Analytics account.
2. Click the Admin tab at the top of the page.
3. In the “Account” column, select the Analytics account that contains the property you want to link with your AdSense account.
4. In the “Property” column, select the Analytics property you want to link, and click AdSense Linking.
5. On the “AdSense Linking” page, click + New AdSense Link.
6. Select the AdSense property that you want to link with your Analytics property.
7. Click Continue.
8. Select the Analytics views in which you want your AdSense data to be available.
9. Click Enable Link.
10. Click Done.

Once you have linked accounts, it takes about 24 hours for the AdSense revenue data to be included in Analytics.  It also gives you the ability to link multiple Analytics accounts to AdSense.

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Jennifer Slegg

Founder & Editor at The SEM Post

Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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