Life just got a bit easier for Google AdWords advertisers using multiple AdWords accounts that are linked to a single Google Analytics account… Google is adding new support to show AdWords reports directly in Google Analytics.
While the new reporting isn’t as detailed as when you log directly into Google AdWords, it does have a great range of basic reporting condensed into a single row.
This report allows these advertisers to see their aggregated Acquisition, Behavior and Conversion metrics for each account on a single row. If you want to drill in, just click on any account to see the Campaigns in that particular account.
As with any AdWords report in GA, this new report shows you both AdWords metrics (Impressions, Clicks, CPC, etc.) and GA metrics (bounce rate, time-on-site, % new users, etc.). Use these metrics to get a better understanding of how AdWords traffic performs on your website or in your app.
You can find the new reporting listed under “Acquisition” in the sidebar of Google Analytics.
The change appears to be active across all Google Analytics accounts, and is yet another change Google has made for deeper integration between Google AdWords, Google Analytics and other programs, such as the recent change to make it easier to link Analytics and AdSense accounts together. And this change follows closely after Google’s change to allow multiple logins within Google AdWords without having to repeatedly login and out of various accounts, another feature advertisers, and particularly agencies, have been long requesting.
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