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You are here: Home / Bing / Bing Adds New Recipe Icons to Bing Image Search

Bing Adds New Recipe Icons to Bing Image Search

October 15, 2015 at 5:53 am PST By Jennifer Slegg

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bing recipes imageIf you prefer to search for new recipes by how good it looks, you will be happy to learn of Bing’s latest change to their image search.  Now, when you search for food or recipes using Bing Image Search, images that have a recipe on the destination page will show a new chef’s hat badge to alert searchers about the availability of a recipe.

bing recipes 1

The new icon will also show the number of sites with recipes that use that image for their recipe.  These icons will display on all images, even if you haven’t clicked to enlarge it or moused over it.

bing recipes 2But depending what you are searching for, you might find that the recipe photos really aren’t that much different.  Here is a similar search for “sweet and sour chicken”.

bing recipes 3This also has an added benefit.  If you are a recipe creator and have used your own image for the recipe, you can use the number on the chef’s hat badge to know how many other sites might have republished your recipe and image.  However, many of the images could be pinned images for the recipe on Pinterest.

Bing has been adding many recipe features to their site this year.  We saw a new enhanced recipe tabbed answer box directly in the Bing Search results, as well as a similar version for cocktails too.

Here is a video from Bing on the search in action.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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Latest posts by Jennifer Slegg (see all)

  • 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
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