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About Gianpaolo Lorusso

His personal motto is: “Success is not easy money, but being proud of what you do”. And he would add that this is why he will probably never get rich!

He was one of the first Italian web professionals who got involved in Search Engine Marketing in late nineties. AdWords certified partner since 2005, he contributes to several PPC industry specialized blogs and speaks regularly in international SEM events like SMX, BrightonSEO, PPCMasters, etc. In 2012 he created ADworld Experience, which has become one of the largest events in the world about PPC and contextual advertising.

160 Web Marketing Events Deserving Attention in 2016

February 2, 2016 at 5:45 am PST By Gianpaolo Lorusso

160 Web Marketing Events Deserving Attention in 2016

With so many web marketing events going on in the world it is increasingly difficult to find which to consider to plan your “digital study trip” without risking to waste time and money. We decided to map the most significant ones, with at least one international session in English, dividing them by their main focus. In […]

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2022 Update for Google Quality Rater Guidelines – Big YMYL Updates

We finally have the first Google Quality Rater Guidelines update of 2022, and like usual, it is … [Read More...]

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