If you are running low on Google Drive or GMail space, as part of Safer Internet Day yesterday, Google is offering a permanent 2 GB increased your Google drive storage plan by simply reviewing your account security settings to ensure that your security options are completely up to date. To take advantage of this, you […]
IAB’s Large Format “Rising Star” Ads Have 3x Ad Interaction Over Traditional Ads
IAB has been pushing their “Rising Star” ad format, an ad that is much larger in size than traditional image ads on websites. IAB and C3Research released a study showing that interaction and recall of these ads is much better than with smaller image ads. Many sites have been reluctant to use these super sized […]
Social Sharing Buttons on Your Site? Consider Adding “Send as SMS” on Mobile Websites
When you see social sharing buttons on a website, the first things that come to mind are Facebook and Twitter, and then depending on the type of site, you might also see a Google+ or Pinterest sharing button. But if you don’t have a “Share as SMS” button, you might want to rethink that following […]
Number of Yelp Visitors Drops; Yelp Plans to Increase Marketing Spend and Salesforce
Yelp might be losing a bit of their power in the online review space with news that users accessing the popular review site have dropped once again. The number of unique desktop visitors is at the lowest it has been since Q2 2013. Yelp saw 77.6M uniques in Q4 2014 compared with 80.5M in Q3. […]
Lazy Loading Images Likely Will Not Be Indexed By Google
If you are using lazy loading images – images that are located below the fold but will not load on the page until they are in the viewable portion of the screen – you should be aware that they probably will not be indexed by Googlebot. Lazy loading images have become more popular as webmasters […]
Only 33% of US Mobile Users Expected to Purchase At Least One App in 2015
If your company is considering adding a paid app to supplement your website, you may want to reconsider how many people will actually pay for it. eMarketer has released a study showing only 33% of mobile users will pay for an app – any app – in 2015. The 33% does translate into 80.1 million […]
Bing Ads Improving Quality Score for Advertisers – Here’s What Changed
Bing Ads is making some changes to improve how they handle quality score, making it easier for advertisers to understand their quality scores as well as making it available more quickly based on historical data. Quality Scores Updated Faster When there isn’t enough data to give a quality score to an ad, Bing doesn’t report […]
Facebook Asking Users to Rate Bing’s Translations
Facebook seems to be taking aim at inaccurate translations by asking users to rate translations done by the social media platform. Facebook’s translation tool is powered by Bing, although when the rating tool comes up, it does not make mention that it is a Bing translation. When you do see the rating tool, it asks […]
How to See Wildcard Results with Google’s Auto Suggest Tool
It has always been amusing to start typing into Google the first part of a phrase and see all the crazy things that people search for. But there is a way to do a search with a wildcard in the middle of the phrase you are typing into Google, which will bring up suggestions showing […]
Huge Changes in Google Search Results, Here’s What We Know About the Changes, is it Panda or Penguin?
There are some major search results fluctuations happening in Google right now. Mozcast is showing high volatility in the results, something that Dr. Pete Meyers from Moz is confirming. Seeing some serious stormy weather on Google yesterday. @SERPmetrics and Algoroo also showing very high flux (cc @dejanseo). — Dr. Pete Meyers (@dr_pete) February 5, 2015 […]