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You are here: Home / Archives for Jennifer Slegg

Google’s DoubleClick Outage Affected 55,000 Websites For Nearly Two Hours

November 17, 2014 at 4:25 am PST By Jennifer Slegg

Google’s DoubleClick Outage Affected 55,000 Websites For Nearly Two Hours

When Google stopped serving DoubleClick Ads on publisher websites last Wednesday, it turns out that more than 55,000 publishers were affected.  The sites,  which included major websites such as Forbes.com, The Wall Street Journal and The Guardian, caused issues beyond simple ads failing to load, as it seemed to cause some websites to hang as […]

New AdWords Flexible Bid Strategy Performance Reports Now Live

November 14, 2014 at 3:54 am PST By Jennifer Slegg

New AdWords Flexible Bid Strategy Performance Reports Now Live

Good news for flexible bid strategy AdWords fans, as Google AdWords has added new performance reports to help advertisers effectively track and gain more insights into their bid strategies. Advertisers can now access a new strategy-level report, which enables advertisers to quickly see how their bid strategies are performing at a glance.  Available metrics to […]

Google+ Adds New Mentions Tab to Easier Track Mentions of You

November 14, 2014 at 3:27 am PST By Jennifer Slegg

Google+ Adds New Mentions Tab to Easier Track Mentions of You

With Google+ it can be especially hard to keep track of mentions people have made of you on Google+, especially since as soon as you click the “Bell” icon, it resets everything and removes anything you have clicked on, making it harder to find previous mentions.  Well no more! Google has finally added a brand […]

Mozilla Firefox Will Display Ads on Homepage & New Tabs

November 14, 2014 at 3:05 am PST By Jennifer Slegg

Mozilla Firefox Will Display Ads on Homepage & New Tabs

It is the day that many thought would never come – Firefox will begin monetizing their browser by displaying ads on their homepage and in the tiles when a user opens a new browser tab. Mozilla had initially announced the possibility of changing from their previous ad-free stance, but there was plenty of concern over […]

Bing Ads Testing Alerts That Show How Many Visitors an Advertiser’s Site Has Received

November 13, 2014 at 7:03 am PST By Jennifer Slegg

Bing Ads Testing Alerts That Show How Many Visitors an Advertiser’s Site Has Received

Generally speaking, from a consumer perspective, people have more trust in sites they recognize.  Bing Ads is taking this a step forward by showing the popularity of advertiser’s websites by displaying the number of times that particular advertiser’s site has been visited in the past month, to help guide a searcher to sites that are […]

The Apple Search Bot is Actually a Crawler to Improve Siri Not New Search Engine

November 12, 2014 at 5:54 am PST By Jennifer Slegg

The Apple Search Bot is Actually a Crawler to Improve Siri Not New Search Engine

Everyone was buzzing earlier this week with rumors that Apple was crawling the web.    It began popping up in the middle of October with Apple’s IP range with a NetName of APPLE-WWNET as “Mozilla/5.0 (compatible; Fetcher/0.1)” written in Go. The crawler does request robots.txt and is still actively crawling.  But the crawler is only taking […]

Bing Ads Testing Category, Brand Product Names & Features Line with Smart Annotations

November 12, 2014 at 4:30 am PST By Jennifer Slegg

Bing Ads Testing Category, Brand Product Names & Features Line with Smart Annotations

Bing Ads is testing a new feature in ads that appear above the Bing search results, displaying related categories for the ad.  These are officially called “Smart Annotations”. The category listings appear between the single line of ad text and the site links.  The categories cannot be clicked on, and seem to be there for […]

Google AdWords Adds Multiple Business Location Support on Ads

November 12, 2014 at 4:15 am PST By Jennifer Slegg

Google AdWords Adds Multiple Business Location Support on Ads

Sometimes when someone would search for a local business, the “closest” location the ad would show wasn’t actually the most convenient location due to things such as freeways, construction or just where the searcher’s next destination happened to be.  AdWords is changing that by finally offering local businesses the ability to show up to three […]

Instagram Finally Allows Editing of Photo Captions

November 11, 2014 at 4:00 am PST By Jennifer Slegg

Instagram Finally Allows Editing of Photo Captions

Ever uploaded something to Instagram, seen lots of shares and comments, then notice that glaring typo you made in the caption?  Instagram has finally made the change to allow captions to be edited. An editing feature is something that Instagram users have requested for years, but Instagram had been oddly resistant to it.  But as […]

Fix a Penalized Site Or Move to New Domain? Here’s What Google Thinks

November 10, 2014 at 4:30 am PST By Jennifer Slegg

Fix a Penalized Site Or Move to New Domain?  Here’s What Google Thinks

When it became apparent that the eventual Penguin 3.0 update was going to be a long time coming – more than a year went by before it finally updated – many people were thinking that they should have just started a brand new site rather than cleaning up and waiting for an eventual update.  And […]

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