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You are here: Home / Bing / Bing Ads Testing Alerts That Show How Many Visitors an Advertiser’s Site Has Received

Bing Ads Testing Alerts That Show How Many Visitors an Advertiser’s Site Has Received

November 13, 2014 at 7:03 am PST By Jennifer Slegg

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Generally speaking, from a consumer perspective, people have more trust in sites they recognize.  Bing Ads is taking this a step forward by showing the popularity of advertiser’s websites by displaying the number of times that particular advertiser’s site has been visited in the past month, to help guide a searcher to sites that are likely trusted by others based on traffic numbers.

bingadsvisited2These are officially called “Top Ad Annotations” for those ads and sites that consistently receive higher traffic in Bing.  While the screenshot shows 100k+ as the visit numbers, it will also display for 10K+, 1M+.  The numbers are based on traffic through the Bing Yahoo Network.

There is criteria that must be met for an advertiser to be eligible to display Top Ad Annotations.  They must have a minimum 10k+ monthly visits.  But they also want to see ads with high click through rates that have a low occurrence of “quick back browser clicks from users” – signs that a site isn’t really delivering what an ad promised.

bingadsvisited1While these ad units are displayed as grey text without links, Bing Ads is also testing ones with black text and with links.  While both of these screenshots show the advertisers also displaying the new Bing Ads Twitter follower counts in these ads, they can be displayed without it.

The ads are currently running on desktop only, with plans to expand to mobile at a later date.  They are currently displayed in the US and Great Britain for English traffic.  They are only displayed on the ad units above the search results, not ones on the side bar.  There is not any separate reporting for these annotations.

Although the screenshots are both for computer companies, the most common verticals eligible for Top Ad Annotations are:

  • Retail
  • Travel
  • Education
  • Financial Services
  • Auto
  • QSR

This is one of many tests that Bing Ads has been running lately, including displaying categories, features and product names with Smart Annotations,  Twitter follower count, and Expanded Consumer Ratings Annotations.

If you are interested in running this annotation, and you have a minimum 10k+ monthly traffic in Bing and Yahoo, you should contact your Bing Ads rep.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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Latest posts by Jennifer Slegg (see all)

  • Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations - December 6, 2019
  • Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites - September 13, 2019
  • Google Makes Major Changes to NoFollow, Adds Sponsored & UGC Tags - September 10, 2019
  • Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials - May 17, 2019
  • Google Local Service Ads Display Pricing Estimates for Specific Locations - August 31, 2018

Filed Under: Bing, Pay Per Click Tagged With: Bing Ads, Top Ad Annotations

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Trackbacks

  1. SearchCap: Google Debuts New Hotel Booking Ads, A New Call Analytics Report & Holiday Paid Search Drivers says:
    November 13, 2014 at 6:11 pm

    […] Bing Ads Testing Alerts That Show How Many Visitors an Advertiser’s Site Has Received, The SEM Post […]

  2. Bing Ads Testing Green Ad Backgrounds in Top & Bottom Ads in Search Results - The SEM Post says:
    November 26, 2014 at 7:58 am

    […] search results over the last few months. Other tests include Twitter account follower numbers, how many visits a site has, categories, and consumer […]

  3. New Bing Ad Extension? | Clix Marketing PPC Blog says:
    February 18, 2015 at 11:03 am

    […] (thanks to @Mel66 for that link). Furthermore, Jennifer Slegg has a full post on these bad boys on TheSEMPost here. It seems that you need to qualify, and then a BingAds rep needs to get you approved. Read […]

  4. Bing Ads Testing Huge 11 Line Ad Units in Bing Search with 7 Annotations - The SEM Post says:
    March 27, 2015 at 4:49 am

    […] The ad appearing for Williams-Sonoma caught my eye because of how many ad annotations (extensions) it had appearing at the same time – 8 in total.  On top of the usual site links, they also had consumer reviews, smart annotations, consumer ratings, Twitter annotations, location annotations, and top ad annotations. […]

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