HeroConf in on in Portland Oregon, bringing together a crowd of pay per click artists who live for PPC. On Monday, two of the industry’s most engaging speakers discussed the super hot topic at HeroConf, Remarketing Lists for Search (RLSA). Larry Kim, Founder of WordStream was first up and he described how by using RLSA […]
Bings Ads Streamling How Advertisers Access Data With InLine Reporting
Bing Ads is improving reporting functionality in the ad platform and plan to release multiple phases over the next 12+ months. The first of which will occur in the second quarter of this year. The new Inline Reporting functionality will allow report integration into the campaign management process. Currently, reports are found in a tab […]
No Banner Ads? No Problem: 3 AdWords Image Ad Tools
In my last post I outlined three tips for targeting on GDN that some advertisers many not know about. Not only is targeting essential in getting results, the creative plays a critical part in overall performance. Some advertisers find creating image ads a barrier to entry in the GDN because they have limited resources to […]
3 Adwords Display Network Power Targeting Tips You Should Know About
The Google Display Network has come a long way in the past few years to become more sophisticated and easier to plan and implement for advertisers. In fact, the advanced options have multiplied in the past year to the point where advertisers may not know about all of the options available. Several newer options could […]
Essential Skills For PPC Strategy and Management
Online marketing can be a complex world, especially when data is becoming so detailed and accessible, it can be challenging to know the best way to optimize or recommend future plans. The ability to make strategic recommendations for PPC, implement with appropriate messaging/settings, navigate Google and Bing’s world, then report with thoughtful analysis—well let just […]
Are Your PPC Campaigns Really Working? Three Tips To Find Out
In PPC the last click is measured as a conversion, meaning the last ad that is clicked on is the one that counts. Sometimes advertisers will struggle with underperforming campaigns trying to decide if they are working or not, especially when they don’t see conversions coming through. We know that searchers will do multiple searches […]
What QVC Can Teach You For PPC
According to QVC, they reach approximately 85 million American homes and add more than 194,000 new customers each month. Wouldn’t you like to accomplish just a fraction of that with your search marketing? As I recently watched a QVC program, I realized we are not so different, shop at home and PPC. We both have […]